This is Episode 42 of This Old New Business weekly business podcast with Jeff Korhan. Ed LaFlamme used educational direct marketing in the days before digital to propel his former landscape business into a multi-million dollar enterprise that he later sold to a national firm. In fact, his marketing newsletters were so successful they were featured by Inc […]
Distinction Marketing: How to Attract Customers with Clarity
May 19, 2015 by Jeff Korhan
This is Episode 41 of This Old New Business weekly business podcast with Jeff Korhan. To be the industry standard requires more than great products and services. The business has to achieve clarity in the minds of customers for what it does, how it does it, and maybe more important, what it does not do. We all know […]
Live Events: Delivering the Social Media Marketing World Experience
May 11, 2015 by Jeff Korhan
This is Episode 40 of This Old New Business weekly business podcast with Jeff Korhan. If you are considering hosting your own live events, and even if you are not but instead want to learn new insights for planning and delivering an exceptional customer experience, then you will want to listen to this episode. I promise this will […]
Name Game: How to Target and Achieve Ideal Results
May 8, 2015 by Jeff Korhan
One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first “seeing” the finished result […]
Podcasting Style: How One Successful Podcast Attracts Listeners
May 4, 2015 by Jeff Korhan
This is Episode 39 of This Old New Business weekly business podcast with Jeff Korhan. Joel Boggess is the co-host with Dr Pei of ReLaunch, a Podcast show that has earned several awards and grown by over a factor of 10 in just it’s first year. Joel’s earlier career as a traditional broadcaster made for a natural transition […]
3 Website Optimization Tips that Sell
April 27, 2015 by Jeff Korhan
As you know, selling with social media involves driving traffic to your primary website and subscriber list so you can convert that interest into profitable outcomes. So, let’s talk about how to better optimize your website content. #1 Answer the Most Important Questions In my social selling program at Social Media Marketing World 2015 […]
Team Building: How to Train for Productivity and Profits
April 24, 2015 by Jeff Korhan
This is Episode 38 of This Old New Business weekly business podcast with Jeff Korhan. Shelia Butler is the co-founder of a multi-million dollar business whose success relied heavily on organizing productive and accountable teams. In this episode we several aspects of team building, including mentoring, leadership and accountability, and knowing when to make the difficult, but necessary […]
Business Leadership: Moving from Connections to Relationships
April 17, 2015 by Jeff Korhan
This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. In this epidode Mark proves he […]
Nurture Marketing: How to Be Remembered When Buyers are Ready
April 10, 2015 by Jeff Korhan
This is Episode 36 of This Old New Business weekly business podcast with Jeff Korhan. Randall Craig attributes his business success to the implementation of systems that automate strategic touchpoints for adding value and nurturing relationships with prospective buyers and clients. Think of it as content marketing on autopilot. When you listen to the audio you will probably […]
Small Business Taxes: How to Pay the Right Amount
April 3, 2015 by Jeff Korhan
This is Episode 35 of This Old New Business weekly business podcast with Jeff Korhan. Paying taxes is one of the unavoidable responsibilities that every small business owner shares, and it turns out that the challenges involved are often the same, regardless of the industry. In this episode Barbara Weltman offers guidance and better practices developed from decades […]
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