2011 proved to be a positive year for small business marketers – one in which social media and other forms of online marketing moved further into the mainstream. Smart business marketers have begun to realize that social is not just a layer to add to their marketing, but an essential component that has to be […]
Small Business Insights from Outsiders
December 29, 2011 by Jeff Korhan
While it is essential to practice ongoing education to stay current with trends, technologies, and best practices – it is much easier to acquire that same knowledge through networking. In fact, networking is nearly always the top reason given for attending industry conferences and expos. The conversations in the halls after an educational session – […]
Are You a Brand or a Business?
December 18, 2011 by Jeff Korhan
Social media enables brands and businesses to extend their marketing reach, thereby achieving new opportunities for interaction with followers, fans, prospects, and customers. The challenge is converting that activity into new business. This is accomplished by distinguishing the brand from the business – understanding how the dynamic of reach and interaction, and how they work […]
3 Powerful LinkedIn Profile Tips
December 11, 2011 by Jeff Korhan
Whether you are looking for a job or new customers, your personal LinkedIn profile is an invaluable resource. To get the most out of LinkedIn, its important to go beyond the basics. Even when LinkedIn congratulates you for having a profile that is 100% complete – there is still much more that you can do. […]
4 Tips for Using LinkedIn Classmates
October 19, 2011 by Jeff Korhan
Classmates is a new LinkedIn tool that could prove to be invaluable for both job seekers and businesses looking to break into new corporate accounts. You can use it to enhance your relationship with current connections that share an association with the colleges or universities you attended, connect with companies that are especially friendly with […]
3 Invaluable LinkedIn Tips
October 12, 2011 by Jeff Korhan
Business networking before social networking was tough work. You typically ended up with a stack of business cards in hand, with the challenge of determining your next best actions – who to follow up with and how. Soon after getting back to your office the phone rings and you are off the hook. You settle […]
Are You a Social Marketing Leader?
October 10, 2011 by Jeff Korhan
Small businesses typically play it safe when it comes to marketing – fishing in the same ponds as their competitors, and typically using the same bait. This includes publication advertising, trade shows, and direct mail. Could this explain why so many small businesses are slow to adopt social media practices? What’s missing? Leadership, innovation, and […]
Klout is Influence
June 14, 2011 by Jeff Korhan
In the early days of modern civilization (before the Internet) – there was an expression that it’s not what you know but who you know. Back then, information, power, and therefore influence, were localized. If you were in-the-know, you had influence. And that influence could be wielded to accomplish objectives. Information is now readily available […]
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