What one thing if you did it consistently will have a major impact on your business this year? The challenge is simple: Focus on what matters most and do it with unwavering consistency. This may seem like one challenge – but there are two essential components to it. #1 – Doing What’s Right Our society […]
Imitators and Redefining Expertise
February 17, 2012 by
In the pre-digital era of publishing, the printed word carried a great deal of authority. The assumption by the general public was that “they” would never print anything if it wasn’t true. Of course, back then publishing was confined to established media outlets that employed professionals who were held accountable. Now anyone can publish, and […]
Creating Addictive Marketing Content
January 18, 2012 by
One of the distinguishing qualities of successful marketers is they are passionate students of human behavior – more specifically, buying behavior. Human beings have innate tendencies that lead to actions – some favorable, and others not. Addictions are unfavorable behaviors that can develop very innocently. For example, exercise is a positive action that people take […]
