Today is Small Business Saturday – a day dedicated to supporting small businesses in local communities. Much of the publicity surrounding this marketing effort to create awareness for small businesses is on the word small. Yet, isn’t being local more relevant? Location is often what differentiates small businesses that are part of the fabric of […]
Quality Online Content is Not Enough
June 27, 2011 by
“It’s not enough. Sorry, it’s just not enough.” This is a quote from a video by SEOmoz – a top SEO blog. The 10 minute video would not embed well, but you can watch it here. It’s a true commentary that speaks to the fact that being relevant for search engines now demands much more […]
How to Stay Top of Mind with Prospects, Customers, and Advocates
June 15, 2011 by
Staying top of mind with prospects, customers, and advocates is essential for growing your business. There is an easy way to do this that requires almost no effort. In fact, it may not require any effort at all. A couple of months ago I was the keynote speaker for a diverse group of small businesses in […]
How To Make Your Marketing Memorable
June 8, 2011 by
To make your marketing memorable you have to make it so colorful, so exciting, and so different from anything that has previously been imagined that it cannot possibly be forgotten. The foregoing statement is an adaptation that paraphrases a quote from Moonwalking with Einstein: The Art and Science of Remembering Everything, by Joshua Foer. It’s […]
