This is Episode 17 of This Old New Business weekly business podcast with Jeff Korhan. Marty Grunder is the founder and owner of Grunder Landscaping, the largest company of its kind in Southwestern, Ohio. In addition to running that multi-million dollar business, Marty is also a successful author, business speaker, and consultant. What’s his secret to successfully running […]
Value Your Fanbase: Marketing Lessons from Taylor Swift
November 10, 2014 by Jeff Korhan
Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there are important marketing lessons to […]
Content Strategy: Get Ready for The Next Generation of Social Media
November 7, 2014 by Jeff Korhan
This is Episode 16 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we chat with Rich Brooks. He is the owner of Flyte New Media, a digital marketing agency that he has owned for over 17 years. Rich not only demystifies social media and content marketing, he offers practical tips for budgeting your […]
3 Tips for Branding Your Customer Experience
November 5, 2014 by Jeff Korhan
The customer experience is a hot topic in business circles these days. I find that interesting because understanding, orchestrating, and naming that experience has always been smart marketing. Once again, Sem London is new again. In many ways your process for delivering exceptional customer experiences is your business brand. The challenge is packaging it in […]
How Storytelling Grows Your Social Media Audience
October 21, 2014 by Jeff Korhan
Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. […]
Community Value: How to Grow Your Business Audience
October 10, 2014 by Jeff Korhan
This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. He is best known as the founder of EntrepreneurOnFire, a daily podcast show launched just two short years ago that is now approaching one million monthly […]
Customer Experience: How to Use Social Media to be Amazingly Helpful
October 4, 2014 by Jeff Korhan
This is Episode 11 of This Old New Business weekly business podcast with Jeff Korhan. In addition to being a Hall of Fame Speaker, Shep Hyken is renowned as one of the leading customer service experts in the world — and with next week being National Customer Service week, it’s timely that we are now having him on […]
Micro-Business Economy: The Future of Social Media for Employers
September 26, 2014 by Jeff Korhan
This is Episode 10 of This Old New Business weekly business podcast with Jeff Korhan. This episode is a powerful glimpse into the future of business and the role social media is going to play in it. When I first learned about Laura’s story I reached out to her because there are not nearly enough case studies that […]
Grow Your Business Audience Without Google
September 22, 2014 by Jeff Korhan
Depending on leads from sources other than the friends and customers in your business audience is a dangerous plan. You may know that Google recently killed Google Authorship. In a nutshell, this was a feature that allowed authors of original content to share the authority of search results with the sites publishing it. Many of […]
Google+ Communities: Amplify Your Content In Search
September 12, 2014 by Jeff Korhan
This is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a […]
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