In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values […]
Social Business: Managing Relationships to Build Personal and Business Brands
August 29, 2014 by Jeff Korhan
This is Episode 6 of This Old New Business weekly business podcast with Jeff Korhan. Would you like to learn how to better network to achieve your personal and professional objectives? Then listen in on my conversation with Jon Ferrara. Jon openly admits he loves to “get on his soapbox” and teach what he has learned about relationship […]
Communicate a Bigger Vision with Content Marketing
August 27, 2014 by Jeff Korhan
If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing […]
Agile Selling: How to Quickly Win with Buyers Today
August 6, 2014 by Jeff Korhan
This is Episode 3 of This Old New Business weekly business podcast with Jeff Korhan. Join me and Jill Konrath as we tackle some of the challenges of selling that are just as relevant today as they have been for probably most of the modern era of marketing. If you want to know how to sell in […]
How To Finish Projects Faster with Kanban
August 4, 2014 by Jeff Korhan
Have you found the perfect productivity tool for finishing more projects – and more quickly? I’ve recently become reacquainted with one that is proving to not only improve productivity, but confidence too. Isn’t that what every process should do? If you are visually oriented like me, Kanban will help you to see your workflow progress, […]
Markets are Lazy and Forgetful
July 1, 2014 by Jeff Korhan
Is your business one of the best-kept secrets in its industry? Assuming your general capabilities are in order, the reason for this is more than likely your marketing. #1 – It lacks clarity and is therefore confusing. #2 – It is inconsistent and therefore not memorable. Both challenges are easily resolved Tell the Market Only […]
3 Tests for Digital Business Media Success
June 17, 2014 by Jeff Korhan
Looking up the definition of media reveals it’s Latin derivation to be: middle layer. That middle layer used to be the television, radio, and newspaper media that was necessary to reach a targeted audience. Now we are the media. Tweet this The middle layer still exists, but its utility for most businesses is limited at […]
Stories Are Valuable Marketing Assets
June 2, 2014 by Jeff Korhan
In a world in which content is clearly king, one of your most valuable business assets are stories that validate its capabilities. Stories can not only express how your business can help potential customers, but also the vital human qualities that differentiate it from look alike competitors. Consider that your business made a considerable investment […]
How To Use Technology for Its Highest and Best Use
For many of us, a standard calculator was our first introduction to technology. Therefore, it’s understandable why we still use technology predominantly for the purpose of automating mundane tasks such as mathematical functions, when we can be accomplishing so much more. This past week I attended a conference hosted by Infusionsoft, a sales and marketing […]
New Marketing: Personalize What You Automate
April 28, 2014 by Jeff Korhan
One of the primary responsibilities of every sales and marketing professional is developing warm relationships with customers. In the days before computers, we made it a habit to learn about the personal lives of our customers, including their families, pets, hobbies, leisure activities, and favorite sports teams. All of this information was either written down […]
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