One of the most underrated qualities in business is understanding the customer. On many levels this is significant, but especially for marketers that want to attract the attention of an audience. Assuming you have the technical capabilities, there is one a simple test for determining if your marketing is likely to be attractive to your […]
Intimacy Sells
August 12, 2013 by Jeff Korhan
One of the illusions of online marketing is that your thousands of fans and followers can actually be moved to action. Consider that the more your networks grow the weaker every connection becomes. It’s almost as if your business growth cannibalizes the value of your network relationships. Of course, this has been a problem for […]
Podcast and Audio Book Content are Engaging Mobile Communities
August 6, 2013 by Jeff Korhan
It seems that education, entertainment, and inspiration in all audio formats is absolutely the rage these days. Why is audio suddenly so hot? There are a number of reasons, with the most obvious being the access to this content that smartphones and other mobile devices provide. There are well over a million (probably closer to […]
Using Content Marketing to Teach Your Community
July 22, 2013 by Jeff Korhan
As the practice of content marketing goes mainstream, it is inevitable that it will be used in ways that undermine the very thing that makes it work – teaching. Want to make your content marketing better? Then consider your platform to be like a traditional classroom, and you the teacher. This will help to ensure […]
How to Write Web Copy That Gets a Response
July 12, 2013 by Jeff Korhan
There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referred to as direct response copywriting. Your web copy should be designed to attract attention, develop a relationship with an […]
The Power of Questions for Attracting and Engaging New Buyers
July 9, 2013 by Jeff Korhan
Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling products and services, it’s smart to first consider the most relevant questions that need to be addressed. I just recently had car graphics London ON wrap […]
Nimble Social CRM Brings Big Data to Small Business
June 28, 2013 by Jeff Korhan
Lack of time is the most common reason small businesses give for not regularly using social media? While there are many tools that can make your social media engagement easier, many of them only drag you further down into the rabbit hole we all know as the social media time suck. There is nothing wrong with […]
The Value of Social Media Sharing
June 26, 2013 by Jeff Korhan
The Jeff Korhan New Media and Small Business Marketing blog enjoyed a great week, leaping back into the Technorati Small Business Top 100 Rankings. How does this happen? While producing great content helps, it is not enough – not nearly enough. Your content has to get shared, again and again. Original content is fuel for helping […]
Sell The Process that Sells Your Product
June 24, 2013 by Jeff Korhan
In competitive markets the differentiation of products and services is challenging, with many consumers not able discern a noticeable difference. This leads to commoditization and the aggressive price competition that naturally follows. The solution is to develop a process that profiles the unique characteristics and capabilities of your company – then lead your selling with […]
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Responding to Positive Web Comments
Why does the concern for managing negative web comments overshadow the practice of skillfully responding to positive comments? Positive comments are the seeds of conversations and the beginnings of new relationships. Shouldn’t this be the focus of your social networking? The focus on having a strong defense (as opposed to a strong offense) suggests that many […]
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