Until this week, online influence rating service Klout failed to earn the respect of media influentials, which obviously is more than a little embarrassing. That has now changed. The Klout Controversy Klout measures online influence via such actions as comments, likes, and shares, depending upon the respective social media channel. You can learn more about […]
Google+ Local Pages – A Game Changer for Every Business
June 3, 2012 by Jeff Korhan
The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]
Manipulate Google at Your Own Risk
April 22, 2012 by Jeff Korhan
In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]
Facebook Marketing – The 16% Solution?
March 6, 2012 by Jeff Korhan
You just launched your Facebook business page and are excited that you have crossed the threshold of 100 fans. How many of them do you suppose will see your next post? About 16. That’s right. Facebook has acknowledged what many of us have known for quite some time – and they have even quantified […]
Social and Mobile are Universally Global
February 23, 2012 by Jeff Korhan
While vacationing in Mexico this week, I could not help but notice that even in this developing country, mobile is not the future – it’s here now, and bigger than one might have expected. While the quality of running water in this little resort town may not be up to the standards most of us […]
Personal vs Business Social Media Accounts
January 29, 2012 by Jeff Korhan
Small businesses naturally tend to focus on daily actions that generate results, such as engaging prospects with their sales process, and then efficiently converting that interest into profits. Advertising is a form of media that fits well with the small business mindset. It creates awareness, a sense of urgency, and a desire to take action […]
How Google is Like A Third Grader
January 15, 2012 by Jeff Korhan
You can dedicate yourself to learning the complexities of search optimization – though, you may discover that it can easily become a full-time job. For those of you that already have a full-time job, or a business to run, a better option is to learn the basics and apply some logic to achieving practical results. […]
SEO for The Common Man
January 9, 2012 by Jeff Korhan
There are many that will have you believe that search engine optimization is a complicated science, which it certainly can be at it may be at its highest level. However, that is true with just about any endeavor. Just because you are not a culinary genius doesn’t mean you cannot cook a satisfying meal – […]
The Best of Jeff Korhan 2011
December 31, 2011 by Jeff Korhan
2011 proved to be a positive year for small business marketers – one in which social media and other forms of online marketing moved further into the mainstream. Smart business marketers have begun to realize that social is not just a layer to add to their marketing, but an essential component that has to be […]
Facebook Timeline is Your People Magazine
December 26, 2011 by Jeff Korhan
Facebook Timeline is much more than an improved interface for enhancing the user experience. The magazine style format of Facebook Timeline promises to change how Facebook is used – by creating greater awareness that every user is indeed an online publisher. When one assumes the role of a publisher, as opposed to that of a […]
