Can You Really Help Your Customer?

Whenever someone asks if you can help them, there is only one thing they are considering. Do you really have the necessary direct experience to first understand their situation – and then the acquired knowledge for applying a viable solution. People and Google LIKE Direct Experience People like direct experience. This is why they are […]

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3 Powerful LinkedIn Profile Tips

Whether you are looking for a job or new customers, your personal LinkedIn profile is an invaluable resource. To get the most out of LinkedIn, its important to go beyond the basics. Even when LinkedIn congratulates you for having a profile that is 100% complete – there is still much more that you can do. […]

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Why Marketers are Now In the Answers Business

Google’s vision for search business is simple:  One has a thought and instantly gets an answer that is 100% relevant. This means you as a marketer are in the answers business. If you want to grow your business by extending its reach online, you have to get serious about providing answers that are most requested […]

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Say Goodbye to Little White Marketing Lies

At an early age, many of us were taught the distinction between a lie and a white lie, with the latter being a socially acceptable lie – one that serves a benevolent purpose. In fact, for years bending the truth a bit has been an acceptable marketing practice . Remember the film Forrest Gump? Even […]

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Why Real Time Business Blogging is Cool

Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers.  Only 13% classified themselves as entrepreneurs who blog to […]

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Google+ Pages for Business Are Now Open

Google+ has opened the doors for creating a presence for your business. Not surprisingly, Google+ has named these business profiles as pages – just as they are known over at Facebook. However, that’s where the similarities end. Google+ Pages are Simple and Flexible At 40 million users vs over 750 million for Facebook, Google+ nevertheless […]

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How the Facebook Contextual Engine Can Grow Your Business

Facebook is building a contextual search engine that will readily tell your story and connect you with new social and business opportunities. However, you have to make the effort to learn how to give it the information that it needs to help you. While it may seem that your Facebook experience is determined by Facebook, […]

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Facebook Gets Friendlier with Smart Lists

If you are actively using any of the social networks, your community of friends, fans, or followers has grown beyond what you can capably manage. Google+ came up with an imaginative method for tackling this challenge with circles – which were intended to emulate our real-life social circles.  These social circles can be distinct or overlap […]

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It’s Only a Matter of Time

Years ago we used to joke about not knowing how to program our VHS recorders. Eventually the pain of missing our favorite television programs forced us to learn. That piece of technology was for entertainment.  Now technology has become essential to running a smart business. One of those technologies is web marketing, which includes social […]

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