One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done. This false assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions. There are 3 […]
Google for Authors Simplified
September 21, 2012 by Jeff Korhan
One of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles. About Google Authorship This week I received an email from Google about Google Authorship that suggests they are hoping to take it mainstream. […]
Klout Deserves Your Attention
August 16, 2012 by Jeff Korhan
Until this week, online influence rating service Klout failed to earn the respect of media influentials, which obviously is more than a little embarrassing. That has now changed. The Klout Controversy Klout measures online influence via such actions as comments, likes, and shares, depending upon the respective social media channel. You can learn more about […]
10 LinkedIn Tips for Growing Your Business
June 18, 2012 by Jeff Korhan
This original article by Jeff Korhan (now updated) was published earlier at Social Media Examiner. Why should you use LinkedIn for networking? With 161 million business members, and a reputation as a trusted network, LinkedIn may be the most powerful business networking service both now and moving forward. How are you using LinkedIn to grow […]
Facebook is Friends and Google+ Business
June 10, 2012 by Jeff Korhan
Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Today I was preparing to make a legal right turn into a clear lane after stopping at a red light. Just as I was about […]
Google+ Local Pages – A Game Changer for Every Business
June 3, 2012 by Jeff Korhan
The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]
Facebook vs LinkedIn – Is a Public Company Better?
May 20, 2012 by Jeff Korhan
Now that Facebook has finally gone public, investors and marketers alike are making comparisons with LinkedIn, a social network that went public one day shy of a year ago. I bought ten Facebook shares just to have a reason to periodically check-in and stay involved with the future business plans of Facebook, more as it […]
Manipulate Google at Your Own Risk
April 22, 2012 by Jeff Korhan
In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]
Digital Marketing for Small Business
March 2, 2012 by Jeff Korhan
Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Information wants to be shared, and that is readily accomplished when it is captured digitally. Digital is universal, going all the way back to Einstein: E = MC2. Digital marketing involves the free exchange of valuable information […]
Google+ for Small Business: An Interview with Chris Brogan
January 26, 2012 by Jeff Korhan
In this interview, New York Times bestselling author Chris Brogan offers insights into the power of Google+ for small businesses. Google+ is an emerging social network that promises to challenge Facebook – especially in regards to its benefits for businesses. While Google+ is only a fraction of the size of Facebook, it is indeed backed […]
