In this connected economy, your marketing message is traveling through complex and interconnected networks of relationships. This is why marketing today is more than a process of earning the attention of people and engaging them with your business. It also requires that you do the same with their friends and influencers, and then theirs too […]
Be the Best at What Matters Most
March 22, 2013 by Jeff Korhan
Successful companies seem to make everything look easy, because they have mastered their craft – doing only a few things, and sometimes just one thing better than any one else. In fact, the concept of business best practices is just that – doing what needs to be done and doing it well. In this interview with […]
Memorable Marketing Content is Original, Fresh, and Personal
March 18, 2013 by Jeff Korhan
The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing marketing content really a good idea on a web that is rewarding original work? Google Authorship in particular, as well as the periodic freshness updates by the search engine giant, all […]
Google+ Goes Big and Bold
March 11, 2013 by Jeff Korhan
It is clear that Google+ is not sitting back waiting to see what Facebook does next. On the contrary, they are making bold moves. The recent redesign of Google+ promises to take it from an identity service to a true social destination that now boasts 500 million users. In the meantime, Facebook continues to roll out […]
Winning the Social Media Overwhelm Race
March 7, 2013 by Jeff Korhan
Whenever you get behind in any race (assuming you are competitive) – there is a tendency to expend considerable effort to catch up – and that only depletes your resources, thereby pushing you even further behind. Of course, everyone falls behind at some point. This is when you need a new strategy to regain and […]
Why I Write
March 3, 2013 by Jeff Korhan
Writing for me is a process of going to a place that is uniquely personal to create something of value. Meditation accomplishes the same thing, but how it works to manifest physical reality from thoughts is not as obvious. That said, I find it interesting that many of the writers I know also meditate. Writing is […]
Two Productivity Apps to Better Manage Your Digital World
February 24, 2013 by Jeff Korhan
The recent updates for productivity list manager Any.Do make this an app that will help organize your personal life and connect the dots to new business opportunities. Any.Do has been around for a few years and has always had a nice user-friendly interface. The calendar and web-based email integration are what really separate Any.Do from […]
Benchmarks for Doing Social Media Well
February 18, 2013 by Jeff Korhan
There are as many ways to benchmark social media as there are companies using it, because social is a human quality that will be unique to each and every business. Today I overheard the comment; “They are doing social media well.” How do you know you are doing social media well? All media is designed […]
How to Get Customers Talking About Your Business
February 10, 2013 by Jeff Korhan
Last week LinkedIn celebrated a milestone of achieving 200 million users. To celebrate the occasion they sent a notice congratulating the users with the top 1% viewed profiles for 2012. Of course, they also created a social share button so their achievement of being a top user could be shared on Twitter. And those of […]
Extend Your Community with a Quora Blog
January 27, 2013 by Jeff Korhan
Sometimes you have a gut feeling about business trends. We’ll see in in a few months if my hunch about Quora blogs is well founded. Here at JeffKorhan.com my practice is sharing high quality articles that often require extensive research and study – and a considerable investment in time. I’ve often wondered if I should […]
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