3 Lessons from The Social Media Olympics

Twitter and other social media channels that were relatively new during the previous Olympics have gone mainstream over the past four years, thereby making the big stage of the 2012 Olympics invaluable for learning how to use social media well. Four years ago many of us were just experimenting with this thing called Twitter. We […]

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Business Planning is Overrated

If you noticed a hundred dollar bill on the sidewalk would you ignore it because its discovery was unexpected? It seems crazy, but that is what many of us do because we are too attached to our plans. As a result, we miss the easiest opportunities of all – those right front of us. Last […]

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The Art of Marketing Raw

One of your primary goals with social media is to get people talking about your business. While this is an admirable goal, it’s one that is not easily accomplished. Get People Talking About Your Business There are a number of ways to get people talking, and if mainstream media is any indication, what is controversial […]

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There is No Competition When You Innovate

Businesses have traditionally dedicated a great deal of effort to staying ahead of the competition. This tends to limit their focus on the variables that are easily matched, such as pricing and features. Business then becomes a measured battle that often leads to a downward spiral, one in which not even the customer wins. While consumers […]

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How Value Fuels Social Media Engagement

Nearly ever business professional now acknowledges the value of social media for facilitating online conversations that connect a tribe that is passionate about an idea, purpose, or brand. In other words, most business leaders understand the value of social media. They even understand that bringing value to it is necessary to make it work. Nevertheless, […]

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The Business of Professional Speaking

So, are you one of those motivational speakers? This is a question I’m often asked. When you are a professional speaker you have to be prepared at every turn to explain what exactly it is you do – as well as how and why. Sometimes I’ll admit to being a motivational speaker just to get the conversation […]

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OmmWriter for Writing Productivity

I’m writing this using my favorite blogging tool, which is OmmWriter. OmmWriter is a web application that is incredibly powerful for creating heightened states of focus and awareness that allow you to quickly find the shape of your written piece of work. It accomplishes this by engaging your senses in an artfully designed environment, one […]

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Being the Future Now

Businesses traditionally set annual goals, work toward their accomplishment, and then start the process all over again at the end of the year. The problem with this process is the tendency to stay on the same path until forced to respond to a major obstacle. A better approach, one that even larger organizations are now […]

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The Channel of You

Your business channel is you. It’s often personal and at the core of what your business does well to create healthy relationships with the communities you serve. Channeling Your Highest Value Value always starts at the source.  What your company cares deeply about is exactly where you should begin when designing your social media communications. […]

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Local vs Location Business Marketing

When it comes to business marketing, there is an important distinction to be made between local and location. Local businesses have a distinct advantage due to their physical location – proximity to a population of potential buyers. Yet, ever business can capitalize on local, because in addition to location, it is affected by a number of […]

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