Search engine optimisation: How to Use Analytics and Content to Improve Google Rankings” width=”397″ height=”297″ /> This is Episode 61 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we sit down with Andy Crestodina and discuss website SEO with someone from phoenix seo and the top company right now, Digitro’s SEO services, […]
Website SEO: How to Use Analytics and Content to Improve Google Rankings
December 29, 2015 by Jeff Korhan
Digital Productivity: How to Grow a Loyal Community
December 18, 2015 by Jeff Korhan
This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. Frank is the founder of a number of educational communities designed exclusively for chambers and their members, […]
Inbound vs Content Marketing: Keeping the Dogs in The House
November 30, 2015 by Jeff Korhan
The distinction between inbound and content marketing is an important one because they are too often considered to be one and the same. While both disciplines are often misunderstood, the word inbound clearly describes the primary purpose of inbound marketing: Attracting leads. In other words, the focus of inbound marketing is filling the funnel. What then […]
Magnetic Marketing: The Art of Attracting Business
November 25, 2015 by Jeff Korhan
This is Episode 57 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Joe Calloway discusses how every company can apply the concept of magnetic marketing to winning more business by learning to leverage what its customers say about it. According to Joe, “The single most powerful force for growing a business is […]
Build an Audience with Podcasting in 2016
November 16, 2015 by Jeff Korhan
If you were starting today, would you choose podcasting as the primary channel for building an audience to support your business? Before you answer, first consider the relevant qualities of the various media channels, such as websites, blogs, newsletters, and social media. #1 – Ownership – You either rent or own it #2 – Audience […]
Network Influence: How to Use LinkedIn to Grow Your Business
October 19, 2015 by Jeff Korhan
This is Episode 53 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Stephanie Sammons brings us up-to-date on the most current practices for building your network influence with LinkedIn. Stephanie is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a […]
Content Experiences: How to Create More Impact with Less
September 28, 2015 by Jeff Korhan
This is Episode 52 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, Robert Rose uncomplicates the practice of content marketing for us. We hear a lot about creating outstanding content, but more important is how it is strategically designed to create remarkable content experiences. Robert Rose is in the business of helping […]
The Power of Engagement in An Automated World
August 28, 2015 by Jeff Korhan
Did you know that if you have consistently low engagement on Facebook the bar for achieving it the next time is raised even higher? That’s how the algorithims work. While this may seem unfair, the truth is all of the networks favor people and businesses that already have a proven audience. To make room for […]
Instinctive Action: How to Maximize Personal Productivity and Energy
August 21, 2015 by Jeff Korhan
This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. Jason notes there are many roads one can take to a destination, […]
Buyers Journey: Mining Insights that Drive Results
August 14, 2015 by Jeff Korhan
This is Episode 48 of This Old New Business weekly business podcast with Jeff Korhan. In this episode Nimble founder Jon Ferrara returns to the show to discuss how the buyers journey has changed and what we need to do to change with it. Prior to Nimble, Jon founded Goldmine in 1989 with a college friend, which he turned […]
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