Finding your way with social media is not a linear process. This is a key reason why many small businesses are overwhelmed with it. To make matters even more confusing, many social media consultants, who often refer to themselves as strategists, prescribe complicated methods that keep their clients tethered to them for extended periods. There […]
The New Rules of Information Marketing
March 13, 2012 by
One of my predictions for 2012 was that the quality of online content would rise to meet the expectations of the general public. To be honest, while that is exactly how things are playing out, even I have been surprised by some of the developments. When you make predictions, it’s easy to look back and […]
Practice and The Need to Fail
February 8, 2012 by
Getting results in business not only involves failure – it demands it. The Only True Failure is Inaction If you are going to succeed at anything you have to take action. The only true failure is the failure to act – one that is often the result of fear. If you take action and […]
