Imagine a web with perfect search capabilities – one in which consumers have access to everything they want to know about your business and others just like it. Knowing that, would you operate differently than you are today? You can hope your prospects will not discover other sources that are cheaper or better than yours, […]
Facebook Contest Engages Small Business
January 20, 2012 by Jeff Korhan
Once in a while you come across an opportunity that is a no-brainer – such as receiving FREE stuff. Facebook wants to help small businesses, and they believe the best way they can accomplish that is introducing you to the benefits of Facebook advertising. FREE Facebook Advertising So, they have launched a contest, one that […]
Creating Addictive Marketing Content
January 18, 2012 by Jeff Korhan
One of the distinguishing qualities of successful marketers is they are passionate students of human behavior – more specifically, buying behavior. Human beings have innate tendencies that lead to actions – some favorable, and others not. Addictions are unfavorable behaviors that can develop very innocently. For example, exercise is a positive action that people take […]
Presentation Skills for Marketers
January 17, 2012 by Jeff Korhan
Successful marketers know that presentation skills are just as important as the message – maybe more. The reason for this is every message is subject to interpretation, and the better it is presented the more likely the audience will draw from it the necessary elements that are going to be of value to them. Media […]
How Google is Like A Third Grader
January 15, 2012 by Jeff Korhan
You can dedicate yourself to learning the complexities of search optimization – though, you may discover that it can easily become a full-time job. For those of you that already have a full-time job, or a business to run, a better option is to learn the basics and apply some logic to achieving practical results. […]
Google Search Plus – A New Game Changer
January 13, 2012 by Jeff Korhan
As Google continues to roll out their new Search, Plus Your World capabilities, there is already growing concern that they are compromising search results. Who are the most vocal objectors? Naturally, their competitors – Facebook and Twitter. Google used to have an arrangement with Twitter to index their streaming firehose of real-time data, one which Twitter […]
Start from the Beginning – With Content
January 11, 2012 by Jeff Korhan
Any problem is best resolved by starting from the beginning to get the basic essentials right. If you have watched the classic film The Wizard of Oz as many times as I have, you know that Glinda, the good witch of the North, shares uncommon wisdom. When asked by Dorothy where to start her journey, […]
Are Competitors Your New Business Partners?
January 10, 2012 by Jeff Korhan
One of the trends in business today is reframing your perspective to open more doors and maximize your growth opportunities. In that regard, consider who knows nearly as much about your business as you do? And who knows as much (or more) about your industry and markets as you do? You can identify these organizations […]
SEO for The Common Man
January 9, 2012 by Jeff Korhan
There are many that will have you believe that search engine optimization is a complicated science, which it certainly can be at it may be at its highest level. However, that is true with just about any endeavor. Just because you are not a culinary genius doesn’t mean you cannot cook a satisfying meal – […]
2012 Social Media Predictions for Mainstream Small Business
January 6, 2012 by Jeff Korhan
The maturation of the social networking channels may well prove to be the tipping point for attracting a majority of mainstream small businesses who have yet to jump into this pond. One can understand the reluctance, especially as the noise level on the social networks continues to approach the breaking point. #1 – The Quality […]
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