Do you really want to accomplish all of those goals you’ve lined up for this year? Honestly? Or would you rather just be happy? One of the problems with personal goal setting – as with business planning and budgeting, is the tendency to extrapolate from what was achieved the previous year to reach for a […]
The Best of Jeff Korhan 2011
December 31, 2011 by Jeff Korhan
2011 proved to be a positive year for small business marketers – one in which social media and other forms of online marketing moved further into the mainstream. Smart business marketers have begun to realize that social is not just a layer to add to their marketing, but an essential component that has to be […]
Small Business Insights from Outsiders
December 29, 2011 by Jeff Korhan
While it is essential to practice ongoing education to stay current with trends, technologies, and best practices – it is much easier to acquire that same knowledge through networking. In fact, networking is nearly always the top reason given for attending industry conferences and expos. The conversations in the halls after an educational session – […]
In Content We Trust
December 27, 2011 by Jeff Korhan
Consumers have always sought information to help them make better buying decisions. Prior to social media, content was distributed via traditional media outlets – radio, television, and newspapers. According to a recent study by Pew Research Center, Internet search is the leading source of information for consumers making decisions with respect to local businesses. Surprisingly, […]
Facebook Timeline is Your People Magazine
December 26, 2011 by Jeff Korhan
Facebook Timeline is much more than an improved interface for enhancing the user experience. The magazine style format of Facebook Timeline promises to change how Facebook is used – by creating greater awareness that every user is indeed an online publisher. When one assumes the role of a publisher, as opposed to that of a […]
Can You Really Help Your Customer?
December 22, 2011 by Jeff Korhan
Whenever someone asks if you can help them, there is only one thing they are considering. Do you really have the necessary direct experience to first understand their situation – and then the acquired knowledge for applying a viable solution. People and Google LIKE Direct Experience People like direct experience. This is why they are […]
3 Reasons to Start Writing
December 19, 2011 by Jeff Korhan
Writing is an activity that helps you discover new ideas, recall those you have since dismissed, and share all of them with your audience. In many ways, writing is like a meditation – it’s a focusing technique that clears the way to bring forward the best that you have to offer. If you happen to […]
Google Currents and the Mobile Trend
December 14, 2011 by Jeff Korhan
This week Google launched Google Currents – a well-designed application that takes mobile to another level by bringing all of your digital magazines together into a friendly interface. As a business, your digital magazine is your blog – and Google Currents is designed to help you distribute that expertise to your target audience via their mobile device. […]
Customer Experience Defines Your Brand
December 12, 2011 by Jeff Korhan
Every entrepreneurial venture starts with a vision. That vision is an intention – one that guides the early course of the business. It’s one that shapes business practices to build customer loyalty and sustain growth. Eventually, there comes a time when customers have a vision that defines your brand – one that is largely determined […]
3 Powerful LinkedIn Profile Tips
December 11, 2011 by Jeff Korhan
Whether you are looking for a job or new customers, your personal LinkedIn profile is an invaluable resource. To get the most out of LinkedIn, its important to go beyond the basics. Even when LinkedIn congratulates you for having a profile that is 100% complete – there is still much more that you can do. […]
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