Google+ Pages for Business Are Now Open

November 7, 2011 by

Google+ has opened the doors for creating a presence for your business. Not surprisingly, Google+ has named these business profiles as pages – just as they are known over at Facebook. However, that’s where the similarities end. Google+ Pages are Simple and Flexible At 40 million users vs over 750 million for Facebook, Google+ nevertheless […]

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Optimize Facebook by Thinking Like Facebook

November 1, 2011 by

Facebook is a world distinct from the rest of the social media universe for one reason – Facebook controls Facebook. For the most part what happens in Facebook stays within Facebook, and that’s just the way they want it. Social Context and Smart Lists The interrelationships and contextual information shared on Facebook builds social context […]

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Why You Should Design Your Business Around Social

October 27, 2011 by

“The social version of anything is more engaging and will outperform non-social.” That’s a direct quote from an interview with Facebook CEO Mark Zuckerberg at the 2010 Web 2.0 Summit. He noted that we are all hard-wired to connect and engage with other people. This followed his comment that “Over the next 5 years most […]

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Workflowy is Your Mobile Productivity Tool

October 25, 2011 by

There are many cloud-based tools for managing your productivity – but Workflowy is one that is nicely optimized for your mobile device. My experience with productivity tools is they are short on features or too complicated. Simple tools allow me to make a list. Complicated tools capture tons of information that I am challenged with […]

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Your Content Marketing Store

October 24, 2011 by

Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. It just so happens […]

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Facebook Marketing for Dummies: An Interview with Amy Porterfield

October 20, 2011 by

Very few businesses dispute the value of Facebook marketing. Why then are so many still not taking advantage of this invaluable lead generation and business relationship building tool? According to Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies – it can be complicated. It was refreshing to learn that like many of us, Amy finds […]

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4 Tips for Using LinkedIn Classmates

October 19, 2011 by

Classmates is a new LinkedIn tool that could prove to be invaluable for both job seekers and businesses looking to break into new corporate accounts. You can use it to enhance your relationship with current connections that share an association with the colleges or universities you attended, connect with companies that are especially friendly with […]

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You Are The Business

October 18, 2011 by

If you are the owner of a small business you know that you ARE the business. I’m not talking about wearing many hats, but the fact that your mere presence instills confidence in your customers. This is not only true for small businesses, but also for larger organizations such as Apple, Berkshire Hathaway, or Zappos – […]

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Is There Friction in Your Marketing?

October 16, 2011 by

Friction is becoming one of the new buzz words in the tech marketing space. It’s one that happens to resonate with me, and for good reason. Friction gives you a tangible mental picture with which to manage the customer experience associated with your marketing – allowing you to enhance it for everyone concerned. Frictionless Content […]

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3 Invaluable LinkedIn Tips

October 12, 2011 by

Business networking before social networking was tough work. You typically ended up with a stack of business cards in hand, with the challenge of determining your next best actions – who to follow up with and how. Soon after getting back to your office the phone rings and you are off the hook.  You settle […]

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