Google still stands tall as the king of search – controlling nearly 65% of the market. However, Bing is giving them a run, thanks in part to their partnership with Facebook. The Future of Web Search is Social Google and Bing both understand the future of the search is going social. Why? Because that’s where […]
Jeff Korhan Moves to WordPress
May 23, 2011 by Jeff Korhan
Many of you know that I have been blogging on the TypePad platform for more than five years – on this blog and few I have since abandoned. While I will still recommend TypePad to small businesses who are new to blogging, it is time for this blogger to get on a faster horse if […]
How to Make Your Video Go Viral
March 23, 2011 by Jeff Korhan
To make your video go viral you can create a video of someone doing something incredibly stupid, or you can take your passion for what you are doing and pour that into understanding and caring for your market – your customers. Then create content that makes their lives easier or better in some way. They will do the rest after that.
How You Can Grow Your Business with QR Codes
February 28, 2011 by Jeff Korhan
Quick Response (QR) codes and other two-dimensional (2D) codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
5 Ways to Make Your Blog Posts Outstanding
October 31, 2010 by Jeff Korhan
A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it. To accomplish this, it should address five component, including having an engaging title, content that is easy to consume, a mix of content types, being optimized for search engines, and lots of interaction.
How to Encourage Social Media Sharing
October 25, 2010 by Jeff Korhan
The purpose of sharing online content is to encourage interaction, engagement, and collaboration. There is an art to this form of content marketing. An effective approach is to create an enjoyable experience that is likely to lead to more sharing.
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Managing Negative Comments on the Web
Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings. And once in a while, you run […]
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