Artists know you have to persevere to create your best art. It’s much more than a great idea; you also have to do the work. The same holds true in athletics. You may be gifted with talent and train hard, but it always comes down to your performance in a competitive event. Artists and athletes […]
Planning is Everything: How to Improve Business Performance
This is Episode 28 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome bestselling business author and Hall of Fame speaker Joe Calloway to the show to help you improve your business performance. Joe has a knack for getting down to what matters most, and that includes undertanding how to better […]
International Selling: How to Be Ready for The Next Opportunity
This is Episode 27 of This Old New Business business podcast with Jeff Korhan. Martin Limbeck is an international selling expert with extensive experience working with both American and European companies. Regardless of apparent differences such as language and culture, we’re all human beings. This is why Martin likes to say: selling is selling. So, if you […]
Modern Media: How to Build Your Business Reputation
This is Episode 26 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich and I had a great conversation about the evolution of modern media in this episode, from the days when it was predominantly self-serving to where we are today. Being truthful, most of us will admit we’re still getting comfortable with learning […]
Business Communication: How to Build Relationships with Technology
This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways […]
Business Podcasting: How To Start a Podcast
This is Episode 24 of This Old New Business weekly business podcast with Jeff Korhan. This is the 2nd of a two-part series on business podcasting. Last week we discussed How Every Business Can Benefit from Podcasting. In this episode we go into detail on how to get started. Note: There are some affiliate links associated with a […]
Business Podcast: How Every Business Can Benefit from Podcasting
This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 […]
Buyers Seek Solutions to Meaningful Problems
If your business is not enjoying the growth it deserves, then your buyers may not fully understand the meaning of the problems for which your products and services are the solution. I know, because my business recently made breakthroughs in this area. Action is the Result of Understanding Relationships between buyers and sellers develop when […]
Content Marketing: How Anyone Can Build an Audience
This is Episode 22 of This Old New Business weekly business podcast with Jeff Korhan. Joe Pulizzi is sometimes referred to as the godfather of Content Marketing, which is a new way of going to market that is revolutionizing the world of marketing. Content marketing is a simple concept that has been around for a long time, but […]
Facebook Marketing: How to Target the Right People Every Time
This is Episode 21 of This Old New Business weekly business podcast with Jeff Korhan. Many of us have experimented with Facebook marketing to extend our reach using basic advertising and boosting posts. However, Jon Loomer says reach is overrated, and that there are smarter ways to use your Facebook marketing dollars. Jon shares a number of Facebook […]
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