How Storytelling Grows Your Social Media Audience

October 21, 2014 by

Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations. […]

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Business Niche: How to Build a Predictable Income Model

October 17, 2014 by

This is Episode 13 of This Old New Business weekly business podcast with Jeff Korhan. Mike Rorie is the founder of one of the largest landscape management companies in the United States that employed 550 employees at its peak, before selling to a national firm in 2006. To grow and manage a business of that magnitude requires a […]

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How to Be Famous for Your Business Content

October 14, 2014 by

As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? I posed that question to my audience at a recent content marketing conference here in Chicago. To my surprise, nobody knew the answer. While it is sometimes disputed, Bill […]

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Community Value: How to Grow Your Business Audience

October 10, 2014 by

This is Episode 12 of This Old New Business weekly business podcast with Jeff Korhan. John Lee Dumas has built a spectacularly successful online business in a very short period of time. He is best known as the founder of EntrepreneurOnFire, a daily podcast show launched just two short years ago that is now approaching one million monthly […]

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Customer Experience: How to Use Social Media to be Amazingly Helpful

October 4, 2014 by

This is Episode 11 of This Old New Business weekly business podcast with Jeff Korhan. In addition to being a Hall of Fame Speaker, Shep Hyken is renowned as one of the leading customer service experts in the world — and with next week being National Customer Service week, it’s timely that we are now having him on […]

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Your Business Story is Marketing

September 29, 2014 by

Your story is who you are, and the same holds true for your business. The question is how much attention does your business dedicate to what is arguably its most powerful marketing? Tell a True Story Ann Handley, author of Everybody Writes says, “What matters now is telling a true story well.” The truth has […]

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Micro-Business Economy: The Future of Social Media for Employers

September 26, 2014 by

This is Episode 10 of This Old New Business weekly business podcast with Jeff Korhan. This episode is a powerful glimpse into the future of business and the role social media is going to play in it. When I first learned about Laura’s story I reached out to her because there are not nearly enough case studies that […]

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Everybody Writes: How to Tell Your Business Story

September 19, 2014 by

This is Episode 09 of This Old New Business weekly business podcast with Jeff Korhan. Ann Handley is a household name in the world of business marketing, especially with respect to creating valuable content that engages customers with a business or brand. Using her new book as the foundation of our conversation, we bring writing down to a […]

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Google+ Communities: Amplify Your Content In Search

September 12, 2014 by

This is Episode 8 of This Old New Business weekly business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. One of the reasons for this is they intuitively understand Google+ impacts Google search results. However, there is a […]

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3 Tips for Increasing Network Value and Influence

September 11, 2014 by

In our connected world network influence is derived from the strength of your network, or more accurately, the collective ecosystem comprised of your on and offline networks. It’s not the size of a network that matters as much as it’s responsiveness to affecting change, which of course is only possible when the network both values […]

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