A worldview is a philosophy or set of values through which people interpret and interact with the world. Do you understand what this is for your ideal customers? Communities align with businesses and brands that reaffirm their worldview. Tweet this This is the power of your story. The Market Shapes Your Story When you launched […]
27 Writing Productivity Tools, Techniques, and Resources
June 20, 2014 by Jeff Korhan
When it comes to tools and techniques, writers are much like golfers: Some of our trusted tools are practical, while others are pure superstition. It doesn’t matter. Even when you master the fundamentals, it’s comforting to know you have a few tricks in your bag for creating content that helps your communities. While this list is […]
New Media Training for Every Small Business
June 9, 2014 by Jeff Korhan
Does your business have a process for training its team members to be media savvy? Media training was once reserved for corporate executives that had to skillfully handle mass media interviews, especially television. These days just about anyone can find themselves in front of a video camera, and what is said or not could prove […]
Stories Are Valuable Marketing Assets
June 2, 2014 by Jeff Korhan
In a world in which content is clearly king, one of your most valuable business assets are stories that validate its capabilities. Stories can not only express how your business can help potential customers, but also the vital human qualities that differentiate it from look alike competitors. Consider that your business made a considerable investment […]
State of The Social Marketing Industry
May 27, 2014 by Jeff Korhan
We’re almost at the midpoint for this year, making this an ideal time to assess your social marketing efforts and reallocate resources as necessary. To give you some benchmarks, I’ll be sharing research results from the 6th Annual Social Media Marketing Industry Report from Michael Stelzner and our friends at Social Media Examiner. This is […]
LinkedIn Publishing Platform: Enhance Your Influence
If you are even moderately Internet savvy, one of your primary go-to resources for checking out a new connection is LinkedIn. While most other social media profiles and bios are abbreviated, a LinkedIn profile is intended to be thorough and complete, including both professional and personal information. The reason for this is LinkedIn’s primary source […]
How To Use Technology for Its Highest and Best Use
For many of us, a standard calculator was our first introduction to technology. Therefore, it’s understandable why we still use technology predominantly for the purpose of automating mundane tasks such as mathematical functions, when we can be accomplishing so much more. This past week I attended a conference hosted by Infusionsoft, a sales and marketing […]
How Content Marketing Prepares Buyers to Sign On The Line
April 21, 2014 by Jeff Korhan
Need a reason to embrace content marketing? People tend to fear what they do not understand. Therefore, they are unlikely to work with your business if they do not understand your process for helping them. Your current customers are your customers because you have earned they trust. They know, like, and understand you and your […]
How To Be So Helpful They Can’t Ignore You
April 11, 2014 by Jeff Korhan
Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Does your marketing communicate that? How about your sales or customer service? Helping and adding value is the new marketing, selling, and customer service. Thanks to […]
- « Previous Page
- 1
- …
- 7
- 8
- 9
- 10
- 11
- …
- 30
- Next Page »
Should Your Business Accept Blog Comments
One of the top blogs on the web recently discontinued comments, and this came as a surprise to their community. The truth is many of us have struggled with comments over the years on our blogs. This is one reason why notable marketer Seth Godin discontinued comments on his blog way back in 2006. During […]
Read the full article