Until this week, online influence rating service Klout failed to earn the respect of media influentials, which obviously is more than a little embarrassing. That has now changed. The Klout Controversy Klout measures online influence via such actions as comments, likes, and shares, depending upon the respective social media channel. You can learn more about […]
3 Lessons from The Social Media Olympics
August 5, 2012 by Jeff Korhan
Twitter and other social media channels that were relatively new during the previous Olympics have gone mainstream over the past four years, thereby making the big stage of the 2012 Olympics invaluable for learning how to use social media well. Four years ago many of us were just experimenting with this thing called Twitter. We […]
There is No Competition When You Innovate
July 22, 2012 by Jeff Korhan
Businesses have traditionally dedicated a great deal of effort to staying ahead of the competition. This tends to limit their focus on the variables that are easily matched, such as pricing and features. Business then becomes a measured battle that often leads to a downward spiral, one in which not even the customer wins. While consumers […]
How Value Fuels Social Media Engagement
July 19, 2012 by Jeff Korhan
Nearly ever business professional now acknowledges the value of social media for facilitating online conversations that connect a tribe that is passionate about an idea, purpose, or brand. In other words, most business leaders understand the value of social media. They even understand that bringing value to it is necessary to make it work. Nevertheless, […]
The Channel of You
July 2, 2012 by Jeff Korhan
Your business channel is you. It’s often personal and at the core of what your business does well to create healthy relationships with the communities you serve. Channeling Your Highest Value Value always starts at the source. What your company cares deeply about is exactly where you should begin when designing your social media communications. […]
Stories Sell and Set You Free
June 20, 2012 by Jeff Korhan
One of my first experiences involving the successful use of story for practical business purposes was as an aspiring landscape contractor – the owner of a mainstream small business. My company was beginning to deliver really nice quality work, but we had yet to land that special project that we hoped would distinguish us in […]
Facebook is Friends and Google+ Business
June 10, 2012 by Jeff Korhan
Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Today I was preparing to make a legal right turn into a clear lane after stopping at a red light. Just as I was about […]
Google+ Local Pages – A Game Changer for Every Business
June 3, 2012 by Jeff Korhan
The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]
How Humor Makes Your Business Better
May 30, 2012 by Jeff Korhan
No more funny business! Are you sure? In reality, adding more fun to how you approach and operate your business will significantly enhance it – for you and your customers. This isn’t about laughing all the way, more like appreciating every event, relationship, failure, and situation for what it is – a way to connect […]
Nudge the Needle to Grow
May 28, 2012 by Jeff Korhan
Have you ever made a decision to not make a change because you were afraid the result would unfavorable? After all, why take a chance on making something work a little bit better when it’s just fine right now? This often applies to our approach to technology, doesn’t it? The simple truth is the world […]
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