The old approach for ranking well on Google was to create lots of content to dominate a particular space or niche. That game is now obsolete. As both search and the web mature, Google must now work more rigorously to consume greater quantities of data in order to find the best of the best – […]
Call Me – Going Beyond Social Media
November 14, 2011 by Jeff Korhan
Today Google announced that they are providing 24/7 live phone support for Google apps customers. This is great news for those of us that have not taken advantage of the full suite of Google apps services because we were not comfortable betting the future of our business on a faceless company. Are you unknowingly doing […]
QR Code Customization and Branding
November 8, 2011 by Jeff Korhan
As QR codes gain increased acceptance, customizing and branding will enhance their value for your business. Customization of QR codes is ideally accomplished by skilled designers – with that investment ranging from hundreds to thousands of US dollars. Clearly, this is out of the reach of most small businesses. One alternative is Unitag – a […]
Let Your Customers Own Your Brand
November 6, 2011 by Jeff Korhan
There is nothing more important to branding than the customer and what they have to say. Traditionally, companies have filtered the conversations surrounding their brands. This is a tactic that gives the customer a reason not to trust your company. The reality is that customers today will be heard. They have many opportunities for accomplishing […]
Why You Should Design Your Business Around Social
October 27, 2011 by Jeff Korhan
“The social version of anything is more engaging and will outperform non-social.” That’s a direct quote from an interview with Facebook CEO Mark Zuckerberg at the 2010 Web 2.0 Summit. He noted that we are all hard-wired to connect and engage with other people. This followed his comment that “Over the next 5 years most […]
Facebook Marketing for Dummies: An Interview with Amy Porterfield
October 20, 2011 by Jeff Korhan
Very few businesses dispute the value of Facebook marketing. Why then are so many still not taking advantage of this invaluable lead generation and business relationship building tool? According to Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies – it can be complicated. It was refreshing to learn that like many of us, Amy finds […]
4 Tips for Using LinkedIn Classmates
October 19, 2011 by Jeff Korhan
Classmates is a new LinkedIn tool that could prove to be invaluable for both job seekers and businesses looking to break into new corporate accounts. You can use it to enhance your relationship with current connections that share an association with the colleges or universities you attended, connect with companies that are especially friendly with […]
Is There Friction in Your Marketing?
October 16, 2011 by Jeff Korhan
Friction is becoming one of the new buzz words in the tech marketing space. It’s one that happens to resonate with me, and for good reason. Friction gives you a tangible mental picture with which to manage the customer experience associated with your marketing – allowing you to enhance it for everyone concerned. Frictionless Content […]
3 Invaluable LinkedIn Tips
October 12, 2011 by Jeff Korhan
Business networking before social networking was tough work. You typically ended up with a stack of business cards in hand, with the challenge of determining your next best actions – who to follow up with and how. Soon after getting back to your office the phone rings and you are off the hook. You settle […]
Finding Your Way with Social Media
October 11, 2011 by Jeff Korhan
There is no template for using social media well. You have to find your own way. There are indeed best practices you can follow. However, adapting those to your business is something that is unique to it – including your company culture and the people you serve. As children, many of us were fascinated by […]
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