Can you readily provide specific, quantifiable, and relevant evidence that justifies hiring your company? Surprisingly, most companies cannot – not really. They offer up intangibles such as great customer service, longevity in business, and things of this nature. When you consider how much work goes into attracting new business, doesn’t it make sense to be […]
Intentional Engagement is Your Responsibility
July 28, 2011 by Jeff Korhan
The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers. For the most part, that’s why […]
Start with Listening to Your Customers
July 19, 2011 by Jeff Korhan
Listening is the foundation of all successful relationships. And business has always been about relationships – now more than ever. So, why are small businesses confused about where to start with social media? My hunch is it is that word marketing. Traditional marketing is push marketing – something along the lines of buy my stuff […]
Will Google+ Be an Email Killer?
July 18, 2011 by Jeff Korhan
What happens when you combine the world’s largest search engine and email provider on a red-hot social networking site? Google has already integrated killer search capabilities into Gmail, which accounts for approximately 38% of all email usage worldwide. Now they are inviting you to import your Gmail contacts into Google+. In addition to that, you […]
Paid to Speak
July 15, 2011 by Jeff Korhan
If you are creating quality content for your community, you will enhance its value by sharing it in as many forms of communication as possible – both online and offline. One possibility is to speak publicly at events in your industry. While you may be reluctant to present in front of a live audience, the honor […]
What If You Could Start Fresh with Social Media?
July 12, 2011 by Jeff Korhan
For most of us, our social networking communities were randomly created – they developed organically as we learned new media. Now you have thousands of followers on Twitter and hundreds of “friends” on Facebook that you have never met. It’s a fact we all know. What if you could apply the learning you have acquired […]
Google+ and The Power of Interaction
July 8, 2011 by Jeff Korhan
Google+ is Google’s latest attempt to build a social networking site that will rival Facebook – and their initial efforts suggest they are likely to meet with some measure of success. Launched just a week ago, Google+ is still in a limited trial. Invitations were sent to prominent tech and social media influencers who then […]
Whole Lotta Sharing Going On
July 6, 2011 by Jeff Korhan
Sharing is a human activity that is driving the social web these days. Thus, it is one that deserves your attention if you expect to be relevant in the communities you engage with and your business serves. Social Sharing and Social Graphs Anytime a link is shared on the social web it creates a node […]
How to Prepare Your Business for Social Search
July 4, 2011 by Jeff Korhan
Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. It’s another great resource for you that like this blog is focused on […]
Blog Commenting Guidelines
Commenting is what makes a blog article a living and breathing document. When you make insightful, witty, or thought-provoking comments, you encourage a dialogue that adds value for the entire community of the blog – for today and into the future when new readers happen along. Our Blog Commenting Guidelines 1. Be Yourself 2. Be […]
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