This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways […]
Business Podcast: How Every Business Can Benefit from Podcasting
December 27, 2014 by Jeff Korhan
This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 […]
Buyers Seek Solutions to Meaningful Problems
December 22, 2014 by Jeff Korhan
If your business is not enjoying the growth it deserves, then your buyers may not fully understand the meaning of the problems for which your products and services are the solution. I know, because my business recently made breakthroughs in this area. Action is the Result of Understanding Relationships between buyers and sellers develop when […]
Content Marketing: How Anyone Can Build an Audience
December 19, 2014 by Jeff Korhan
This is Episode 22 of This Old New Business weekly business podcast with Jeff Korhan. Joe Pulizzi is sometimes referred to as the godfather of Content Marketing, which is a new way of going to market that is revolutionizing the world of marketing. Content marketing is a simple concept that has been around for a long time, but […]
Visual Storytelling: Business Marketing with Instagram
November 28, 2014 by Jeff Korhan
This is Episode 19 of This Old New Business weekly business podcast with Jeff Korhan. If you have been wondering why Instagram has become one of the top social media channels the last couple of years — but more important — how you can use it to market your business, then you will want to listen to this […]
Content Marketing Tools: How to Get Relevant Website Traffic
November 21, 2014 by Jeff Korhan
This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. You’ll find this conversational episode to be an easy listen, especially if you are fond of the Irish accent. The links to all of […]
Inhabit One Social Media Channel
November 20, 2014 by Jeff Korhan
Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. Why not simplify your life and improve your marketing efforts by choosing just one? Consolidate Your Resources As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your […]
Relationship Focused: How to Successfully Run Any Business
November 14, 2014 by Jeff Korhan
This is Episode 17 of This Old New Business weekly business podcast with Jeff Korhan. Marty Grunder is the founder and owner of Grunder Landscaping, the largest company of its kind in Southwestern, Ohio. In addition to running that multi-million dollar business, Marty is also a successful author, business speaker, and consultant. What’s his secret to successfully running […]
Content Strategy: Get Ready for The Next Generation of Social Media
November 7, 2014 by Jeff Korhan
This is Episode 16 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we chat with Rich Brooks. He is the owner of Flyte New Media, a digital marketing agency that he has owned for over 17 years. Rich not only demystifies social media and content marketing, he offers practical tips for budgeting your […]
3 Tips for Branding Your Customer Experience
November 5, 2014 by Jeff Korhan
The customer experience is a hot topic in business circles these days. I find that interesting because understanding, orchestrating, and naming that experience has always been smart marketing. Once again, Sem London is new again. In many ways your process for delivering exceptional customer experiences is your business brand. The challenge is packaging it in […]
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