How Google is Like A Third Grader

You can dedicate yourself to learning the complexities of search optimization – though, you may discover that it can easily become a full-time job. For those of you that already have a full-time job, or a business to run, a better option is to learn the basics and apply some logic to achieving practical results. […]

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SEO for The Common Man

There are many that will have you believe that search engine optimization is a complicated science, which it certainly can be at it may be at its highest level. However, that is true with just about any endeavor. Just because you are not a culinary genius doesn’t mean you cannot cook a satisfying meal – […]

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Humanize Email Marketing for Results

If you expect to get your marketing emails opened and read, you need to consistently deliver useful information, while also respecting the cardinal rule of content marketing – quickly and clearly make your point. That’s just the beginning. Having accomplished that, you then have to get your prospects and customers to take action – such […]

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Say Goodbye to Little White Marketing Lies

At an early age, many of us were taught the distinction between a lie and a white lie, with the latter being a socially acceptable lie – one that serves a benevolent purpose. In fact, for years bending the truth a bit has been an acceptable marketing practice . Remember the film Forrest Gump? Even […]

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Why Real Time Business Blogging is Cool

Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers.  Only 13% classified themselves as entrepreneurs who blog to […]

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How the Facebook Contextual Engine Can Grow Your Business

Facebook is building a contextual search engine that will readily tell your story and connect you with new social and business opportunities. However, you have to make the effort to learn how to give it the information that it needs to help you. While it may seem that your Facebook experience is determined by Facebook, […]

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Social Media Tips for Local Retailers

What is the primary goal of a local retailer?  Getting people into the store. That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are an online business you want to drive traffic to your website because that’s your place of business.  If you are […]

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Email Marketing Done Right

When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]

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3 Tips for Communicating Your Message with Authority

Have you ever noticed that even some of the best actors have a difficult time as talk show guests? They may be very good at delivering a role that follows a script – but without one there are gaps that leave a space for all kinds of things to happen – some of which undermine […]

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Paid to Speak

If you are creating quality content for your community, you will enhance its value by sharing it in as many forms of communication as possible – both online and offline. One possibility is to speak publicly at events in your industry. While you may be reluctant to present in front of a live audience, the honor […]

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