Facebook Timeline is much more than an improved interface for enhancing the user experience. The magazine style format of Facebook Timeline promises to change how Facebook is used – by creating greater awareness that every user is indeed an online publisher. When one assumes the role of a publisher, as opposed to that of a […]
Blog or Website – The Real Difference
November 18, 2011 by
Blogs are indeed websites, but there are distinct and relevant differences and advantages to both. Most people think of a website as a digital storefront – a place for offering products and services, activities that you can also accomplish with a blog. Then what exactly is the difference between a blog and a website? A […]
Planning for Mobile with 20/20 Hindsight
November 13, 2011 by
Those of us who did not grow up with mobile technologies have an advantage. Before mobile we did something that is not now a common practice. We planned. Even as digital technologies emerged, we continued to plan to assuage the high costs of using the technology. So, notwithstanding the serendipitous benefits of mobile, we learned […]
Why Being Wrong is Right for Business
October 4, 2011 by
Businesses work very hard at being right in order to attract more business – and so do their competitors. If everyone is right there is no differentiation – and no sale. A better strategy is being wrong to be right. Trust Wins Customers Your marketing has to resonate with your audience at an emotional level. […]
