This is the debut episode of This Old New Business weekly podcast with Jeff Korhan. Each 30 minute episode features sales and marketing experts sharing how businesses today are successfully taking their traditional or “old” practices for building profits, and making them new again. It should not come as a surprise that they are doing this by […]
Podcast Launch: This Old New Business with Jeff Korhan
July 30, 2014 by Jeff Korhan
This is the official launch of our new weekly podcast show: This Old New Business. I know, it’s a curious title. Until you get to know the show better, just think of it as the serious podcast with the funny name! The title of the show may at first appear to be a contradiction, when […]
LinkedIn: A Global Economic Platform
July 28, 2014 by Jeff Korhan
It’s not necessary to understand how the social networks function to derive utility from them. However, that knowledge will not only give your business more clarity for making better decisions, it will help it identify and adapt to emerging trends long before the competition. The magic that enables the various digital networks to do what […]
Here’s How to Communicate with My Business
July 21, 2014 by Jeff Korhan
Does your business have a system for receiving, organizing, and processing inquiries? This is vital for converting your content marketing, SEO, and social media into profitable outcomes. How a business communicates with its communities is marketing. Tweet this The smart ones use it to distinguish their company as professional, caring, and easy to work with. […]
Marketing to Be a Distinctive Business
July 7, 2014 by Jeff Korhan
Everyone is on a journey. Our job as businesses is to make the journey of our potential buyers better in some way. We have to be THE preferred solution – the oasis in a desert of clutter that inspires them to action. This means becoming a distinctive business. Failing to distinguish your business is to […]
Markets are Lazy and Forgetful
July 1, 2014 by Jeff Korhan
Is your business one of the best-kept secrets in its industry? Assuming your general capabilities are in order, the reason for this is more than likely your marketing. #1 – It lacks clarity and is therefore confusing. #2 – It is inconsistent and therefore not memorable. Both challenges are easily resolved Tell the Market Only […]
Marketing to the Worldview of Your Customers
June 23, 2014 by Jeff Korhan
A worldview is a philosophy or set of values through which people interpret and interact with the world. Do you understand what this is for your ideal customers? Communities align with businesses and brands that reaffirm their worldview. Tweet this This is the power of your story. The Market Shapes Your Story When you launched […]
3 Tests for Digital Business Media Success
June 17, 2014 by Jeff Korhan
Looking up the definition of media reveals it’s Latin derivation to be: middle layer. That middle layer used to be the television, radio, and newspaper media that was necessary to reach a targeted audience. Now we are the media. Tweet this The middle layer still exists, but its utility for most businesses is limited at […]
New Media Training for Every Small Business
June 9, 2014 by Jeff Korhan
Does your business have a process for training its team members to be media savvy? Media training was once reserved for corporate executives that had to skillfully handle mass media interviews, especially television. These days just about anyone can find themselves in front of a video camera, and what is said or not could prove […]
How To Use Technology for Its Highest and Best Use
For many of us, a standard calculator was our first introduction to technology. Therefore, it’s understandable why we still use technology predominantly for the purpose of automating mundane tasks such as mathematical functions, when we can be accomplishing so much more. This past week I attended a conference hosted by Infusionsoft, a sales and marketing […]
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