Many years ago one of my best customers asked me an important question after we had concluded our business transaction. What’s next? He asked this question for a specific reason, and that was to help me understand how to better help him. Every business should know what should be happening next in their business. This […]
Blog or Website: Why You Need Both
March 3, 2014 by Jeff Korhan
Do you track your content to better understand what drives the most traffic to your website If your site is built on the popular WordPress platform, this information is readily available using a number of plugins. It has been a while since I wrote Blog or Website: The Real Difference. Yet, that article still brings […]
Influencer Marketing: Shine a Light That Reflects on Your Business
February 24, 2014 by Jeff Korhan
Recently a friend who is skilled with social media marketing asked me for some help with an event that his non-profit hosts. While explaining this strategy to him I realized it does not have a name; now it does. It’s the title of this article. If you know your industry or niche well, you […]
Facebook Buys WhatsApp: 3 Lessons for Your Business
February 21, 2014 by Jeff Korhan
WhatsApp is an instant messaging service for smartphones that has over 450 million users, and it is growing globally at a rate of one million users every day. How WhatsApp operates promises to influence Facebook as much as its mobile technology. Tweet this That has lessons that can help your business ensure its relevancy moving […]
Planning Paradox: How to Create Higher Value Content in Less Time
February 17, 2014 by Jeff Korhan
If you have struggled with planning your content marketing you are not alone. However, once you get your plan in place, you will be astounded at how you can deliver more impactful content for your community, and in less time. I’ve been there too; and that is why I’m excited to share how this is […]
5 Writing Tips for Finishing Your Book on Time
February 14, 2014 by Jeff Korhan
The process of writing is uniquely personal. Therefore, there are many idiosyncratic habits that many authors cling to. That’s not what this article is about. These are breakthrough tips that will challenge what you have believed about the writing process. I learned these tips on the way to writing my first traditionally published book, which […]
How Consistent Content Marketing Builds Your Community
February 12, 2014 by Jeff Korhan
Does the media always deliver? Maybe not always, but they do tend to show up as scheduled. That’s one of the keys to building your community with content marketing. A business chooses when it is available for serving customers. Since content marketing is designed to provide value for prospective buyers with the intent of encouraging profitable customer actions, […]
The Power of Purpose Driven Marketing
February 4, 2014 by Jeff Korhan
One of the major shifts in marketing that was readily apparent in many of the Super Bowl commercials is creating an emotional connection with the audience. How one feels about your business brand is memorable, because it takes meaningful content to create that feeling. Big brands are embracing purpose driven marketing because it’s proving to be […]
Short Form Content: The Latest Social Media Trend
January 31, 2014 by Jeff Korhan
Would you like to speed up your content creation process, while concurrently making it more relevant to your audience? While Google still loves long-form magazine style content, it is certainly better to create short form content than nothing at all. However, instead of considering short-form content a compromise, recognize it for what it is. This […]
Internet: The New Super Bowl of Marketing
January 26, 2014 by Jeff Korhan
The Super Bowl is an annual ritual that captures the attention of millions. This blend of entertainment is an orchestrated process of marketing the game itself, half-time show, and of course, the line-up of television advertising spots, but still entertainment online companies as adult services like https://www.zoomescorts.co.uk/ use online marketing to advertise their products and get […]
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