There was a time when every business courted the media. They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news. Today, every business (large or small) is now its own media company – and that is a responsibility that should not be […]
5 Tips for Using LinkedIn Contacts
May 23, 2013 by Jeff Korhan
LinkedIn is in the process of rolling out LinkedIn Contacts. In addition to several new features that are giving it a new look and feel – if offers enhanced functionality for better managing your relationships and social engagement. There is no question that all of the major social networks want you to use their service as your social […]
Social Marketing is Relationship Selling
May 17, 2013 by Jeff Korhan
Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Traditional marketing or advertising was […]
If I Were Starting Social Media from Zero
May 13, 2013 by Jeff Korhan
A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished. Why is this significant? Social sharing is what is known as “social proof.” It’s evidence […]
Social Media is Still Uncharted Waters
May 10, 2013 by Jeff Korhan
When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. These are uncharted waters. Everyone is still learning. So, small businesses simply […]
Why The Best Products are Souvenirs
April 28, 2013 by Jeff Korhan
Marketing expert Seth Godin has more than once noted that a book is souvenir – a vessel for ideas that allows them to be readily used and shared. I believe we can further expand on that idea. Have you ever considered that the products and services your small business creates are souvenirs too? What Exactly […]
Social Media for Small Business – It’s Still Early Days
April 15, 2013 by Jeff Korhan
The art of marketing has always been about making meaningful connections with ideal buyers. Modern marketing is a practice that is new to most small businesses. Prior to that small businesses made meaningful connections through selling, not marketing. One of the reasons for this is that most of the media available in recent decades, including magazines, […]
Local Business Networks Intersect
April 7, 2013 by Jeff Korhan
Local businesses are their own location-specific network, and they tend to support each other and freely share without compromise. Now consider that there are countless local networks – and they all intersect. What is your business doing to tap into at least one of them? Local Businesses are More than Local When you buy local […]
Advertising That Enhances the Media Experience Works
April 1, 2013 by Jeff Korhan
Advertising (especially digital) has earned a reputation as something interruptive, and therefore, unwanted. Selling earned the same reputation back in the days of the stereotypical fast talking salesmen. In both circumstances, the problem was not with the medium for communicating the message – it was the message itself. While social media has in many ways […]
Be the Best at What Matters Most
March 22, 2013 by Jeff Korhan
Successful companies seem to make everything look easy, because they have mastered their craft – doing only a few things, and sometimes just one thing better than any one else. In fact, the concept of business best practices is just that – doing what needs to be done and doing it well. In this interview with […]
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