The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing marketing content really a good idea on a web that is rewarding original work? Google Authorship in particular, as well as the periodic freshness updates by the search engine giant, all […]
Let’s Keep in Touch
March 15, 2013 by Jeff Korhan
By now many of you have heard that this week Google announced effective July 1st it is eliminating Google Reader, a tool that many of us have relied on to consume massive amounts of online content. Many of you are subscribed to this blog using Google Reader. So, in order for us to keep in touch, […]
Google+ Goes Big and Bold
March 11, 2013 by Jeff Korhan
It is clear that Google+ is not sitting back waiting to see what Facebook does next. On the contrary, they are making bold moves. The recent redesign of Google+ promises to take it from an identity service to a true social destination that now boasts 500 million users. In the meantime, Facebook continues to roll out […]
Winning the Social Media Overwhelm Race
March 7, 2013 by Jeff Korhan
Whenever you get behind in any race (assuming you are competitive) – there is a tendency to expend considerable effort to catch up – and that only depletes your resources, thereby pushing you even further behind. Of course, everyone falls behind at some point. This is when you need a new strategy to regain and […]
Why I Write
March 3, 2013 by Jeff Korhan
Writing for me is a process of going to a place that is uniquely personal to create something of value. Meditation accomplishes the same thing, but how it works to manifest physical reality from thoughts is not as obvious. That said, I find it interesting that many of the writers I know also meditate. Writing is […]
Benchmarks for Doing Social Media Well
February 18, 2013 by Jeff Korhan
There are as many ways to benchmark social media as there are companies using it, because social is a human quality that will be unique to each and every business. Today I overheard the comment; “They are doing social media well.” How do you know you are doing social media well? All media is designed […]
How to Get Customers Talking About Your Business
February 10, 2013 by Jeff Korhan
Last week LinkedIn celebrated a milestone of achieving 200 million users. To celebrate the occasion they sent a notice congratulating the users with the top 1% viewed profiles for 2012. Of course, they also created a social share button so their achievement of being a top user could be shared on Twitter. And those of […]
Native Advertising: Content Marketing goes Mainstream
February 3, 2013 by Jeff Korhan
Just when you thought social media was going to rule the digital world, it is now clear that content is not only king – it is going mainstream with a new twist. With more people sharing online content, and especially as more regular Joes and Janes are able to now call themselves publishers, content is […]
Extend Your Community with a Quora Blog
January 27, 2013 by Jeff Korhan
Sometimes you have a gut feeling about business trends. We’ll see in in a few months if my hunch about Quora blogs is well founded. Here at JeffKorhan.com my practice is sharing high quality articles that often require extensive research and study – and a considerable investment in time. I’ve often wondered if I should […]
12 Business Marketing Trends and Better Practices for 2013
January 20, 2013 by Jeff Korhan
As a small business, you will have to respond to these business marketing trends to keep your business relevant in 2013. As a business owner or manager, the suggested personal marketing practices will prove to be valuable for helping you to better implement them for maximum business marketing benefit. Business Marketing Trends and Practices #1 […]
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