What blindsides many mainstream businesses is that market changes can be slow – and therefore go by unnoticed. Change is happening every single day. The challenge is being tuned into your markets well enough to discern these changes, and then contributing to shaping favorable change. Product vs Customer Driven Markets In traditional product-driven markets the […]
3 Essential Small Business Writing Practices
December 28, 2012 by
You do not have to be an accomplished writer to write things down. You only need to learn how to capture your best ideas, refine them, and then use them to attract more customers. The Internet thrives on useful information and ideas – and so does your business. Knowing this, it is interesting that many […]
Writing to Remember
November 4, 2012 by
Writing, and writers block especially, are based on the idea that you are creating something. The truth is you are simply remembering, and that will happen naturally if you simply show up and start writing. Any adult has had enough life experiences to fill multiple books. They only need to sit down and start writing and […]
