The customer experience, in my opinion, is getting people to feel something appropriate for the stage of the buyers journey they are in. Curious about your business because they’ve heard good things. Excited to meet you because they like what they’ve learned from that first interaction. Patient to give you the opportunity to explain your […]
Business Networking: The Art of Connecting, Learning and Helping
February 19, 2016 by Jeff Korhan
This is Episode 64 of This Old New Business weekly business podcast with Jeff Korhan. Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way, since he’s really into box and […]
Professional Speaker: How to Get Paid to Speak to Your Target Audience
February 12, 2016 by Jeff Korhan
This is Episode 63 of This Old New Business weekly business podcast with Jeff Korhan. There are thousands of live events hosted every day in search of talented speakers, with the most in-demand ones getting paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, you’ll want to listen to this […]
Market Like an Underdog
January 22, 2016 by Jeff Korhan
The customer experience has fascinated me since I studied marketing in college. One might even say I’m obsessed with it. Last week I was having dinner in the hotel restaurant. When my meal was served the waiter quickly turned away. Just a moment later I noticed there was no pepper on my table like all […]
Customer Experiences are Marketing
January 15, 2016 by Jeff Korhan
Marketing is more than just information that introduces products and services. Marketing is the experience of buying your products. It is also the experience of using the product. It is the experience of returning a product that does not perform as expected. To prevent that one, marketing can be helping the customer get more from […]
2016 Trends Every Marketer Needs to Know
January 7, 2016 by Jeff Korhan
Instead of just noticing trends and then getting back to business as usual, let’s take action on three important practices that will impact your small business marketing in 2016. These three practices separate top-level companies from the majority that ignore them. Putting it another way, if you skip even one of the following practices your […]
Digital Productivity: How to Grow a Loyal Community
December 18, 2015 by Jeff Korhan
This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. Frank is the founder of a number of educational communities designed exclusively for chambers and their members, […]
Data Visualization: How to Tell Stories with Data
December 9, 2015 by Jeff Korhan
This is Episode 59 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we learn about data visualization with Cole Nussbaumer Knaflic. If you want to make your presentations more powerful for a business world that is driven by data, you won’t want to miss this conversation. Cole Nussbaumer Knaflic is the author of […]
Expert Niche: How to Build a Profitable Speaking and Consulting Business
December 2, 2015 by Jeff Korhan
This is Episode 58 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, we learn how Steve Coscia carved out an expert niche in an industry where he previously had no previous experience. Now he is the go-to customer service expert in that industry with a jam-packed schedule of speaking and consulting events. Steve […]
Inbound vs Content Marketing: Keeping the Dogs in The House
November 30, 2015 by Jeff Korhan
The distinction between inbound and content marketing is an important one because they are too often considered to be one and the same. While both disciplines are often misunderstood, the word inbound clearly describes the primary purpose of inbound marketing: Attracting leads. In other words, the focus of inbound marketing is filling the funnel. What then […]
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