Whether you are looking for a job, more customers, or business alliances, LinkedIn can prove to be an invaluable resource – provided you take advantage of its full capabilities. While many simply use LinkedIn as their digital business card, it offers capabilities that can transform that business card into a multi-media website for accomplishing business […]
3 Success Criteria for Any Business Marketing Platform
April 8, 2012 by
Historically, the greatest challenge for marketers was reaching their target audience. This not only required an understanding of marketing skills, but also relationships with the media and the dollars to engage their capabilities. Now anyone, and especially any business, can (and should) build a platform for reaching their ideal customers. The traditional barriers to building […]
The New Rules of Information Marketing
March 13, 2012 by
One of my predictions for 2012 was that the quality of online content would rise to meet the expectations of the general public. To be honest, while that is exactly how things are playing out, even I have been surprised by some of the developments. When you make predictions, it’s easy to look back and […]
