Are you wondering how to use QR codes to enhance your marketing? This article (now updated) first appeared in Social Media Examiner where I am a regular contributor. It’s another great resource to help you with your small business marketing. Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current […]
5 Reasons for Using a Blog Post Template
September 11, 2011 by Jeff Korhan
What comes to mind when you hear the word template? For most people, its the thought of following a cookie-cutter formula that practically ensures the creation of mediocre work. On the contrary, using a template reminds you of the essential components that most reliably produce your best work – and more readily help you to […]
Are You Marketing Like a Teenager?
September 7, 2011 by Jeff Korhan
When it comes to marketing it pays to be a student of human behavior – especially with those human beings that you consider to be your ideal customers. Nevertheless, learning as much about people in general will go a long way towards making your small business marketing more effective. I recently learned a few things […]
TinyLetter Simplifies Email Newsletters
September 1, 2011 by Jeff Korhan
Today MailChimp acquired TinyLetter to provide email newsletters capabilities for anyone that can send an email. Seriously, it’s that easy. Want proof. Notice how they get you started by having you select your username – which then becomes the sign-up URL for your newsletter. In other words, one step at a time. Oh, and like […]
What is Your Marketing Key Note?
August 31, 2011 by Jeff Korhan
The night before my keynote presentation to independent retailers this past weekend, I was testing and preparing the final details for the next morning. Just before knocking off for the evening I decided to clean up my blog reader. That’s when I discovered some new research that reinforced the key note or point of my […]
Ask Your Customers the Tough Questions
August 28, 2011 by Jeff Korhan
What is the most valuable, and and yet underutilized resource in your business? For most small businesses, it is your customers – and what they will tell you if you ask them properly. If you believe this to be true – as I do, then the challenge is determining the best questions to ask them […]
Is Your Online Marketing Intuitive?
August 25, 2011 by Jeff Korhan
Anything worth doing is worth doing right. That’s an expression that I have always lived by. It’s also one that can create a great deal of pain for perfectionists like me – and turbulence for those around us. Perfectionism is a personal quality that I normally keep to myself. Nobody wants to be around a […]
It’s Only a Matter of Time
August 23, 2011 by Jeff Korhan
Years ago we used to joke about not knowing how to program our VHS recorders. Eventually the pain of missing our favorite television programs forced us to learn. That piece of technology was for entertainment. Now technology has become essential to running a smart business. One of those technologies is web marketing, which includes social […]
How Giving Your Customers Your Best Energizes Your Business
August 22, 2011 by Jeff Korhan
Are you giving your customers more than the competition? How about your absolute best? Both approaches will enable you to keep their business. One of them will make you better for all of your customers – while also helping you to attract new ones. This weekend we successfully moved my daughter into the house she is […]
Social Media Tips for Local Retailers
August 19, 2011 by Jeff Korhan
What is the primary goal of a local retailer? Getting people into the store. That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are an online business you want to drive traffic to your website because that’s your place of business. If you are […]
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