New Ways For Using QR Codes

August 17, 2011 by

Can you scan a QR code at 30,000 feet? Indeed you can – even without an Internet signal.  The logical question is where is the value if you cannot link to the web?  Read further and I’ll share some insights. Use QR Codes to BookMark Links When you scan a QR code with one of […]

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Why Communities Are The New Markets

August 15, 2011 by

If you are invested in any of the global stock markets you recently experienced some unnerving fluctuations as valuations fluctuated by 25% or more in a matter of days. And what was the cause?  Human behavior. There is no other way to explain the highs and lows.  The value of those companies did not materially […]

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3 Tips for Communicating Your Message with Authority

August 8, 2011 by

Have you ever noticed that even some of the best actors have a difficult time as talk show guests? They may be very good at delivering a role that follows a script – but without one there are gaps that leave a space for all kinds of things to happen – some of which undermine […]

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3 Types of Authenticity

August 4, 2011 by

Authenticity is one of those qualities that is not easily defined. It would be more accurate to state that authenticity is defined by different people in different ways – at least that has been my observation. For quite some time we have been talking about authenticity here on the social networks.  And this week at […]

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Why Should We Hire Your Company?

August 3, 2011 by

Can you readily provide specific, quantifiable, and relevant evidence that justifies hiring your company? Surprisingly, most companies cannot – not really.  They offer up intangibles such as great customer service, longevity in business, and things of this nature. When you consider how much work goes into attracting new business, doesn’t it make sense to be […]

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4 Ways to Clean Up Your Site for SEO

July 31, 2011 by

You already know that serving up valuable content that gets consumed and shared is the primary way to have your site ranked higher by Google – especially if those inbound links are from other sites of authority. Did you also know that Google interprets subtle signals that your site may be sending that could be […]

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Intentional Engagement is Your Responsibility

July 28, 2011 by

The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers.  For the most part, that’s why […]

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Google Adwords Express for Local Small Businesses

July 26, 2011 by

Yesterday Google launched Adwords Express for local small businesses. This video that Google created to promote Adwords is not necessarily instructional, but it is entertaining – and should serve as a wake-up call to local small businesses who are relying on traditional methods to generate leads. Your Local Small Business Indeed, there are many small […]

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Blog Commenting Guidelines

July 25, 2011 by

Commenting is what makes a blog article a living and breathing document. When you make insightful, witty, or thought-provoking comments, you encourage a dialogue that adds value for the entire community of the blog – for today and into the future when new readers happen along. Our Blog Commenting Guidelines 1. Be Yourself 2. Be […]

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Google Sees a Web of People

July 22, 2011 by

Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]

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