Tell Me Something I Don't Know

Human curiosity is driven by the desire to learn something you don’t know. This is what attracts fans, followers, and new prospects and customers – as well as the attention of Google.

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My Amazing Experience with 99 Designs

When you listen to your customers and apply your expertise to give them what they don’t even know is possible, you create opportunities for breaking out of competitive situations where your work is the logical choice. That’s was my experience with Jefferson Pasqual and 99 Designs.

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3 Ways to Celebrate National Small Business Week

President Obama has officially proclaimed May 15 – May 21, 2011 as National Small Business Week. Here are three ways you can celebrate and help your small business – or those you patronize.

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The End of Privacy is The Beginning of Better Choices

It’s time to stop worrying about how social media is eroding your privacy. Each and every day we all make choices. If you are challenged with making better choices, you only have to ask yourself one simple question: Is this choice the right one for everyone concerned?

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Free, Freemium, and Space Oddities

Consumers now determine value. Social media gives them a voice and they use it to express themselves. My hunch is that once travelers recognize wi-fi can be provided during air travel, they will expect it – and for free.

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Build Customer Loyalty Into Your Business Structure

Successful companies understand that service is not something you do to your customers – but with them. You only need to look to Apple and Zappos for clues for how this can work for your business.

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The 3 Step Cure for Writer's Block

If you are a talented writer who occasionally cannot produce the quality or quantity of work you know you are capable of, you can easily get back on track by identifying which one of three essential activities may be holding you back.

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Why I’m a Fan of Chase Bank

Chase Bank has earned my business because they understand that being successful in business today means you have to understand and adapt to the changes that technology and social media are having on the business environment.

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How To Be the Solution To the Right Problems

You can effectively differentiate your business by being the best at helping your customers understand problems they don’t know they have. Identifying hidden problems not only sets your company apart, it creates alignment between that problem and your solution.

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3 Social Media Responsibilities for Every Business

Every business is responsible to its customers and the communities they serve. Now that the social web is the central place where we all go to find solutions to all kinds of problems, there is an expectation of every business being there – ready, willing, and capable of providing solutions for your current and future customers.

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