Use The Way You Were Before Social Media to Your Advantage

April 28, 2011 by

Small businesses are so overwhelmed with social media that they are paralyzed with respect to either getting started – or maintaining forward progress. The solution to this is simple – go back to the way you were. Capitalize on what worked to grow your business before social media.

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The Science of Social Media – It's in the Omelette

April 27, 2011 by

When it comes to getting better results with your social media networking and marketing, there simply is no scientific formula. There is only you and your best effort – using your business experience and willingness to experiment with one variable at a time – while trusting your gut about what is right for you business.

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Do You Need More Social or More Media?

April 26, 2011 by

One of the challenges many small businesses have with social media is building and sustaining engagement. The reason for this is that we all approach our social networking and marketing differently – some placing more emphasis on social, and others more on sharing quality content – the news. The truth is you need both.

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Growing

April 24, 2011 by

How do you know you are growing? It may be as simple as feeling good about life – knowing that you are making progress. I like to think of growth as building on the past – learning from mistakes or taking any result and creating something from it.

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3 Reasons Why the Best Engage

April 22, 2011 by

Everyone has a voice today, and this includes every single person you have every come into contact with. One chance encounter can make a difference, either positively or negatively. The best know it all depends on the nature of your engagement – or not.

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Do the Work Now Free on Kindle at Amazon

April 20, 2011 by

If you aren’t familiar with the Domino Project you should be. This venture is the brainchild of uber-marketer Seth Godin, and it’s one that is gathering momentum just like a tumbling line of of dominoes. Today the Domino Project released Do the Work by Steven Pressfield free on Kindle.

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Introducing Facebook Studio – A Learning Lab for All Marketers

April 19, 2011 by

Facebook recently launched Facebook Studio, a community site that seeks to serve the mutual needs of Facebook, media agencies, and small business marketers like you and me. Facebook Studio is resource that will help you to do this on the most active website in the world – one where your future customers are hanging out.

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Engage and You Will Get What You Want

April 18, 2011 by

One of the secrets of the universe is you get what you most and least want. If you learn how to apply this principle to your content creation – you will be more effective with your social media marketing. The key is keeping your focus on your audience – that’s what you want, isn’t it?

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The Yoga of Small Business Marketing

April 17, 2011 by

The purpose of yoga is to unify the body, mind, and spirit. When this happens life tends to go your way – you are happy and that spreads to those around you. When you take 5 actions to achieve yoga with your marketing, everyone will be happier – you and your customers.

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Friends, Followers, Fans, Likes, and Recommendations

April 14, 2011 by

Personal recommendations are the holy grail of networking. If you make a recommendation you are validating that person, company, or product. Google +1 is asking you to do exactly that, which is why it may prove to be a social networking game-changer.

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