Tomorrow morning I’m off to Vegas to speak at The Rental Show – one of the premiere trade shows in the United States as ranked by Tradeshow Week magazine. In addition to that, on my return trip to the airport I’m visiting Zappos at their headquarters in Henderson.
Make a Copy of Your Hard Work – Start a Blog
February 23, 2011 by Jeff Korhan
A recent New York Time article suggest that blogs are waning as young social media users are migrating to Facebook and Twitter. Surprised? I’m not. The truth is that blogging takes work. If you are going to share, and we all are, why not just take a few additional steps to ensure you have a copy that you own. Your blog is that copy.
Measure Your Facebook Page Engagement
February 22, 2011 by Jeff Korhan
It can be unproductive to rely too much on analytics and other metrics. However, tools like the Momentus Facebook Page Grader, which measures community engagement on your Facebook page, can be invaluable tools for learning which practices most reliably lead to desired results.
Dust Off Your Google Profile
February 21, 2011 by Jeff Korhan
Your Google Profile is essentially your base camp – your home in regards to assembling your social graph for Google search – especially the real-time and social search that Google is now intensely focused on.
Facebook Page Upgrades for Personalization
February 20, 2011 by Jeff Korhan
The new Facebook page changes that will be effective March 1st are clearly designed to blur the lines between your personal and professional presence on Facebook. This will lead to more customer engagement and business opportunities with small businesses that personalize their Facebook page.
Social Search is Taking Shape as Expected
February 17, 2011 by Jeff Korhan
Google is now emphasizing shared links with their social search engine. This means creating content worthy of sharing within your social communities will enhance your visibility and influence with Google, provided the sharing is on Google friendly sites such as Twitter and Quora.
Using Social Networks to Build Sustainable Value
February 15, 2011 by Jeff Korhan
Give your social networks priority for business communications. Share as much as you can to build your value, to enhance the value of your message through sharing, and to contribute to the value of the overall network.
7 Essential Qualities for Designing Your Business Around Social
February 14, 2011 by Jeff Korhan
To understand how to operate your small business in this social media influenced environment is to be especially aware of the humanizing aspects of this platform. Now is the time to take a closer look at your business model to engage with your customers in ways that they are becoming more accustomed to – and that are more relevant to your successful relationship with them.
What You Should Already Know About Social Media
February 13, 2011 by Jeff Korhan
You have been hearing enough about social media that you intuitively know it is finally time to do something about it. Nevertheless, and lets be honest, you still struggle with the fact that you don’t really want to do this. You are either afraid of the technology or the perceived time commitment.
Sharing Incentives Can Build Digital Assets for Your Business
February 11, 2011 by Jeff Korhan
The challenge for small businesses is learning how to use the open networks such as Twitter and Facebook to accomplish business networking objectives while also enhancing the health of the open ecosystem where your customers live – and capturing it as digital assets.
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