I just returned from my high school reunion, where I had conversations with dozens of classmates at the peak of their careers. It was the stories of artists whose professions include writing, performing original music that were most interesting. When asked what drives them, all said it was “creating their art,” which I interpret to […]
Personal Branding: How to Achieve Consistent Marketing Clarity
June 29, 2015 by Jeff Korhan
This is Episode 45 of This Old New Business weekly business podcast with Jeff Korhan. Those that know and follow Larry’s work have come to appreciate his unique point of view and no-nonsense approach that indeed is his brand. If by chance you are not familiar with Larry Winget, get ready to be energized, because this guy is […]
Mapping the Ideal Customer Content Experience
June 19, 2015 by Jeff Korhan
David Packard, cofounder of HewlettPackard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Now that online media increasingly stands in for traditional marketing, […]
Adaptive Content: How to Map and Manage the Buyers Journey
June 15, 2015 by Jeff Korhan
This is Episode 44 of This Old New Business weekly business podcast with Jeff Korhan. If you are not familiar with the term, adaptive content is generally described as content that meets the buyer when and where they are. This is often described as having available the right content, in the right place, and at the right time. […]
Style is the New SEO
June 10, 2015 by Jeff Korhan
Superb Systems SEO Consultants announced changes that will affect your business SEO. search engine optimization (SEO), the most notable will be favorably ranking sites that are mobile responsive. It’s a fact that more than 50% of all web searches are performed with a mobile device. SEO specialist Silver Dollar SEO naturally sees little value in […]
LinkedIn Publishing: Build Your Influence with Customer Facing Media
June 2, 2015 by Jeff Korhan
This is Episode 43 of This Old New Business weekly business podcast with Jeff Korhan. In this fast-paced episode you will learn that LinkedIn is making a strong push to be a source of valuable media for business professionals. So, if you want to stand out on LinkedIn, you want to learn how to use the platform to […]
Distinction Marketing: How to Attract Customers with Clarity
May 19, 2015 by Jeff Korhan
This is Episode 41 of This Old New Business weekly business podcast with Jeff Korhan. To be the industry standard requires more than great products and services. The business has to achieve clarity in the minds of customers for what it does, how it does it, and maybe more important, what it does not do. We all know […]
Live Events: Delivering the Social Media Marketing World Experience
May 11, 2015 by Jeff Korhan
This is Episode 40 of This Old New Business weekly business podcast with Jeff Korhan. If you are considering hosting your own live events, and even if you are not but instead want to learn new insights for planning and delivering an exceptional customer experience, then you will want to listen to this episode. I promise this will […]
Name Game: How to Target and Achieve Ideal Results
May 8, 2015 by Jeff Korhan
One of the most underrated techniques for attracting virtually any business objective is the combined practice of seeing and naming the desired ideal results. This simple practice makes the goal or objective tangible, real, and therefore, attainable. First See It You may know that Michelangelo never started a sculpture without first “seeing” the finished result […]
Podcasting Style: How One Successful Podcast Attracts Listeners
May 4, 2015 by Jeff Korhan
This is Episode 39 of This Old New Business weekly business podcast with Jeff Korhan. Joel Boggess is the co-host with Dr Pei of ReLaunch, a Podcast show that has earned several awards and grown by over a factor of 10 in just it’s first year. Joel’s earlier career as a traditional broadcaster made for a natural transition […]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- 6
- …
- 72
- Next Page »
