Facebook’s process is one of asking you open-ended questions that you willingly answer – and then using that information to build categories for enhancing their imminent social search engine. Whether you like it or not, you are a co-conspirator. Just consider how you can use this for the benefit of your small business.
2011 – The Year of Relevance
December 13, 2010 by Jeff Korhan
Social media has heightened our awareness of relevance. Location, location, location is now being replaced by search, search, search. To that you should be aware that if you expect to be found with the plethora of search engines that can target search with laser accuracy, you need to keep one thing in mind – tag, tag, tag.
Social Media Dashboard: Test-Drive for Engagement
November 12, 2010 by Jeff Korhan
API’s now allow for integrating multiple networks and functions so that you can streamline your activities. The challenge is finding the right tools for you – those that fit your style and allow you to more effectively engage with your social network communities.
Is A Dumb Question The Right One?
November 10, 2010 by Jeff Korhan
The social web is an ideal proving ground for your new product and service ideas. You will not always be pleased with the feedback your receive, but you will learn a great deal if you are able to set emotions aside. What you consider to be dumb ideas may prove to be your biggest breakthroughs.
Google vs. Facebook and Your Small Business Marketing
November 9, 2010 by Jeff Korhan
The current tussle between Google and Facebook is not surprisingly about Facebook’s unwillingness to share the massive amount of personal data on all of us that they control, and that is highly valued by advertisers. While the two work out their differences, it’s essential for you to understand what this is about in order to build a plan for maintaining a viable Web marketing presence, regardless of who becomes the master of this digital universe.
Enhance Your Productivity by Working Like You Have an Audience
November 8, 2010 by Jeff Korhan
You can dramatically enhance your business productivity by taking advantage of this behavioral change that you have been honing since childhood. One of the things that makes social media work so well is you don’t know who is watching. Put another way, you can also assume that everybody is watching. This is one reason why social networking and marketing tend to bring out the best in all of us.
Blog Categories are Lanes
November 7, 2010 by Jeff Korhan
Your blog categories are much more than a means of organizing your blog content. They suggest to your audience that you have not only taken to the time to organize your content, but that you clearly understand your expertise and how to use it to help them in ways that are most useful to them.
How Did You Get Into Social Media?
November 4, 2010 by Jeff Korhan
The question that I am frequently asked when I’m out speaking to small business audiences is how I got into a career involving social media. It’s a good question that I’d like to take a shot at.
GroupMe for Small Business and Family
November 3, 2010 by Jeff Korhan
GroupMe is a free service that allows you to simultaneously text-message or conference call a group of mobile devices. It works with any type of mobile device, and anyone in the group use the unique number to text the group or initiate a conference call.
Authenticity Guidelines
November 1, 2010 by Jeff Korhan
Authenticity is a behavioral quality that enhances your effectiveness with social networking and marketing. It seems easy enough until you are in the spotlight. The reason is that whenever we are on a stage of any kind, where we know we are being observed – our behavior changes.
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