Seductive Social Media

Money won is twice as sweet as money earned. That's a quote from the The Color of Money, a film about the art of hustling and earning a living in the game of pool.  And it makes an interesting distinction that applies to your work on the social networks. Winning is indeed seductive because it […]

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Social Connectivity is a Human Need

A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate – in other words, succeed. My friend Richard Heller and me at a Green Industry Event The Paradox of Social Media Technology This study validates what […]

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The Bright Side of Losing Social Media Privacy

From an early age, we have all witnessed countless circumstances that we have deemed unfair.  And while many are bemoaning their loss of privacy on the social networks, they should be welcoming that very thing that will indeed make this world a more equitable place – and that includes our business environment too. People Talk […]

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Thank You Small Business Readers

Yesterday I received some very fine news that I feel compelled to share, for one thing, because there is a story behind it that can help your small business. Small Business Bloggers Justin from Technorati sent me an email with a request to get back to him, and we had a preliminary discussion today. Technorati […]

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Locate Your Friends with Facebook Places

The new Facebook Places location-tagging feature that is due to launch any day now is sure to reignite the privacy debate.  It appears to have the capabilities of location-based services such as Foursquare, Gowalla, and Loopt, and a whole lot more.  If you are unfamiliar Foursquare, this post will give you an overview of one […]

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A Social Media Friendly Small Business File Tagging System

You can accurately identify and locate anything when you clearly define it with two parameters: time and place. This is how I have named and easily located my computer files for years, and it is a system that resonates with two trends on the social web:  real-time search and geo-location. Having recently acquired my first […]

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Merging Your Social Media Communities

One reason associations and other organizations hire speakers and consultants like me is for our unique perspective – one that presumably will help to create new perspectives for their members. An association is a community, just like those that you interact with on the social networks.  So, my question is this:  Why is it that […]

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A Social Networking Theory

Today I attended a local networking event with my son Zak for incoming freshman from the Chicago area attending The Ohio State University this fall.   It occurred to me that networking is much more effortless these days, and my theory is we can thank social media for this. Instant Engagement We have been trained […]

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How To Add The New Twitter Tweet Button to Your TypePad Blog

You have most likely seen the TweetMeme button on blogs that you have visited.  Twitter has now partnered with TweetMeme to create their own button, which you can easily add to your TypePad blog. My suggestion is to give this button a prominant location on your blog, just as I hope you have done with […]

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Social Media Is Not A Business Fantasyland

What is true in your life and day-to-day business activities also holds true for your social media environment.  Yet, for some reason some people have expectations that border on fantasy, and they encourage you to come along for the ride. There is no question that social media can be a lot of fun.  I certainly […]

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