In every industry, including the one that your small business inhabits, there are very likely antiquated practices that market forces will eventually address as more information is shared throughout the social Web. The College Textbook Market Considering the college textbook market, I'll admit to having only an average understanding of what it takes to produce […]
Jing is a Powerful Online Visual Communication Tool
August 9, 2010 by Jeff Korhan
If you have wondered how the tech bloggers create high resolution screenshots with descriptive annotations that convey a clear message, than look no further than Jing. What Exactly is Jing? Jing is a FREE software tool that helps you to add visuals to your online conversations – or to enhance your Powerpoint presentations. Just go […]
Getting Started with Social Media – A Small Business Checklist
August 8, 2010 by Jeff Korhan
One thing I've learned from my work with clients and my presentations to thousands of audience members in dozens of industries, is that most small business are just getting started with social media. And their concerns with using it cover a range of challenges, with an equal number of associated emotions. Mostly, they want to […]
Illuminate the Unknown with Social Media
August 5, 2010 by Jeff Korhan
One of the challenges with many buying decisions is the fear of making a poor choice. This was especially true prior to the Internet. However, even today you can search the Web and still not find the honest information you need to make your best decision. This is an opportunity for any small business. […]
Lighten Up Your Social Media Life
August 3, 2010 by Jeff Korhan
There is an emerging trend on the social networks to lighten up or simplify your approach, methods, and even your content. One very plausible reason for this is to be consitent with the times. This economy is teaching us to be efficient. This means developing more sustainable methods in all that you do, including social […]
Beta Your Small Business Innovations
August 2, 2010 by Jeff Korhan
One of the trends that has emerged in recent years is the concept of beta testing new product and service developments before they are ready for prime time. Software and technology companies in particular focus on intensive development efforts in order to release their latest technologies on a timely basis. You can do the same. […]
High School Reunions – The Ultimate Social Meet-Up
August 1, 2010 by Jeff Korhan
This past weekend I attended my high school reunion. Naturally, the conversation often drifted to Facebook – who is using it and those that still refuse to embrace this social platform. I walked away from this experience realizing that high school reunions may well be the model for social community meet-ups. Social Meet-Ups If you […]
Social Engagement Works
July 27, 2010 by Jeff Korhan
We all know that engagement is the key to success with social media. Now consider translating that to your work off of the social networks. This year I selected three words as reminders for driving my business. These three words are: Strong, People, and Energy. What I have discovered is that taking a little more […]
Social Media Emotions
July 26, 2010 by Jeff Korhan
Given that social media networking and marketing is largely a human experience, it is logical that one can use it to tap into those common human emotions that we all share, which naturally includes needs and wants, and everything that is associated with them. Next week I'll be presenting a social media program to an […]
Small Business Lessons from the BP Flap
July 25, 2010 by Jeff Korhan
Click image to enlarge. The fiasco involving British Petroleum's response to the unfortunate oil rig accident – and the catastrophic environmental impact that followed, is a case study that all of us can learn from. And we should learn from it, because accidents can and do occur every day in many different industries – involving […]
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