Does social media take an investment in time? Absolutely. I am often asked how much time is required. The answer I would like to give is …as much as you can give it. Though I know that's not what most people want to hear. What Do You Really Want to Know? The truth is if […]
The Social Media Convergence Strategy
July 21, 2010 by Jeff Korhan
If you are going to achieve results for your small business with your social media networking and marketing, there is one thing that you have know. This is not a linear game where you can expect results by following a predictable formula. Nevertheless, there is some predictability in its apparent randomness that you can take […]
Real-Time Social Media Search Analytics
July 20, 2010 by Jeff Korhan
SocialMention is a a real-time search platform that can help you to monitor your small business brand or personal online presence so that you make them even better. Click to Enlarge Real-Time Search I've previously commented on Collecta and Topsy for doing real-time search. What I like about SocialMention is that it not only provides […]
Blog Banner Blues
July 15, 2010 by Jeff Korhan
If you are familiar with my two-year old banner, you can see that I'm livin' large these days! Living Large My new blog banner is definitely out of scale, but we decided to load this version up to get a look at it in its native environment. What I have come to learn is that […]
Social Media Video Behind the Scenes
July 14, 2010 by Jeff Korhan
What can distinguish your small business is probably something that you do ever day in your business, and probably have fun doing it – but that most of your customers, and none of your prospects ever see. Behind The Curtain What is it? That's for you to determine. But I am going to suggest that […]
Watch Your Social Media Language
July 13, 2010 by Jeff Korhan
Skilled social media practitioners are always mindful of their keywords for search engine and social media optimization. But that's not what this is about. There is another language that affects the effectiveness of your social media message in even subtler ways. I'm talking about the words that can add an element of style to your […]
Social Media Success Happens
July 12, 2010 by Jeff Korhan
Every success that I have had with social media can be traced back to this: Having the faith that my efforts will eventually yield the desired results. I know that may sound like an idealistic perspective, but it is nonetheless true. Social Media is Life You have to get in the game of life and […]
Cross-Collaboration with Social Media
July 11, 2010 by Jeff Korhan
If you are using social media to collaborate, then I also hope you are using it to cross-collaborate. What is Cross-Collaboration? Every one of your customers benefits from your experience with the one that preceded them. So then, why shouldn't they all benefit from every collaborative effort you have that follows? In my mind, this […]
Helping Small Businesses Embrace Social Media
July 7, 2010 by Jeff Korhan
The adoption rate of new media by small businesses is still, by any measure, much closer to zero than 50%. There are some recent developments that suggest we may finally be moving closer to improving on those numbers. So, lets put on our small business hats (we wear many of them!) and take a look […]
Small Business Marketing Talk – #8
July 6, 2010 by Jeff Korhan
This issue of Small Business Marketing talk is an example of how social media can work to bring people together to accomplish practical business objectives. In this example, it just so happens that one of the participants is me. Cultivating Relationships and Business Ventures Chris Heiler is a green industry professional that I met about […]
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