Facebook is Dying Recently, my daughter matter-of-factly suggested Facebook was dying. OMG, is she crazy, I thought? Given that she is an honors marketing student at Indiana University, and a member of The Facebook Generation, I tend to pay attention to what she has to say about this arena where I focus my business efforts. […]
Personal Experience Drives Your Small Business
July 2, 2010 by Jeff Korhan
Yesterday I gave a presentation on social media networking and marketing to a group of real estate professionals at their regional conference here in Chicago. As I try to do as much as possible when I am speaking, I stayed a while longer after my presentation to learn more about the association and these specific […]
Reaching Out for Small Business Success Stories
June 30, 2010 by Jeff Korhan
Curation One of the new buzzwords in the social media circles is curation. To a great extent, that is what I do. I read upwards of 50 blog posts every day and then comment on what is relevant to the business success of entrepreneurs and small business owners like you. And from time to time […]
Facebook Tips for Better Engagement
June 29, 2010 by Jeff Korhan
Today I sat in on a webinar presented by Dan Zarrella. I met Dan on Twitter during the early days when it was less crowded than now. He is a self-described – social media scientist. This basically means he is a geek among geeks! Seriously, as a non-practicing scientist myself who suffered through four […]
Personalize Your Small Business Marketing
June 27, 2010 by Jeff Korhan
Your message on this social Web will always be more interesting, and therefore, more memorable when it is embedded within a personal story. It certainly works for me as a professional speaker, as this is the number one comment I hear from my audiences – “loved the stories and practical examples.” And it works the […]
Social Media Observations
June 23, 2010 by Jeff Korhan
One of the challenges for those of us that help others with their social media work is meeting them where they are. These personal observations are as relevant for beginners as they are for the rest of us. There are Few Social Media Experts It's one thing to call yourself an expert, and another to […]
Collaborative Communities Work
June 22, 2010 by Jeff Korhan
When you allow a community to work together to solve problems, you get a better result because they are self-motivated to develop collaborative solutions. My 18 year-old is working two summer jobs – one as a lifeguard at the local pool and another as a "model" for an outlet of a national retail clothing company. […]
10 Advantages of a Blog as Your Social Media Hub
June 21, 2010 by Jeff Korhan
Blogging requires an investment of time that can sometimes be difficult to justify. Here are some of the advantages to blogging that will help you stay focused on maintaining it as your central presence on the social Web. 1. Ownership – You own your blog for life when its address is a unique URL that your […]
YouTube Launches Free Video Editor
June 20, 2010 by Jeff Korhan
If you would like to do some basic editing to your videos, then the new online video editing tool that YouTube now provides may be just what you are looking for. Do You Need to Edit? For the most part, I believe unedited videos will serve you best on this social Web because that raw […]
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10 Blog Commenting Strategies
Here are 10 simple blog commenting strategies that will help you to reach out and release your commenting genius. These strategies offer valuable benefits for moving out of the shadows by sharing a few words on your favorite blogs that will help you to better engage with your communities. 1. Introduce Yourself – Bloggers are […]
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