You Are the Reason I Am Here

When I shared my thoughts yesterday on why I don't have a Facebook Fan page for my business, there was one insight in particular that resonated with more than a few of you.  Here is exactly what I said: When you take our unique personalities – what serves to engage us with other like-minded people, […]

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Why I Don't Have a Facebook Fan Page

Many of you have asked me why I don't have a Facebook Fan Page for my business?   It is an excellent question that deserves a thoughtful response. Here are a few reasons that immediately come to mind. Strategy The focus of my content generation for the social Web is jeffkorhan.com – this blog.  This is […]

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No Social Media Take-Backs

As we become increasingly connected to each other on this social Web, the likelihood of us staying connected is inevitable.  There will be no take-backs. There is a stickiness to the Web.  Whatever gets indexed has some serious staying power.  And that means our Web relationships have some serious staying power, which of course is […]

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Good News for Bloggers

Today Google introduced some changes to how it presents you with search results.  If you are a blogger, you will be especially interested in the option to select NEWS and BLOGS.    (Click Image to Enlarge) What this means for those of us that have invested hundreds or even thousands or hours into our blogs is […]

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Small Business Marketing Talk – #5

This week Small Business Marketing Talk will discuss how social media can help you improve your business in some subtle ways that that will nevertheless make a big difference moving forward. Dr Bill Dean and I met about fifteen years ago while attending a conference that focused on number of disciplines that share a common […]

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How to Find Cool Social Media Tools

Anyone who knows me knows I am all about learning how to use these social media tools for human engagement and what may come from it. This is why I am sharing a recent experience about how I made a discovery of a tool that I am very excited about.  Because in addition to the […]

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The Community Marketing Mindset

As the owner of your business, you are the manager of a community.   That community is more than your market.  It is everyone that supports the efforts of your business to deliver value to those that can benefit from it.   Your Community Members You logically think of your customers as members of your business community, […]

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Spam Marketing

Have you ever carefully considered what differentiates spamming from valid and professional Web marketing? You should.  Because if you are a marketer you want to be clearly remembered as a trusted professional.  And lets face it, if you are a small business owner, then you are a marketer – it's unavoidable.  You have to be […]

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Marketing Trends on the New Social Web

It is truly amazing how quickly the social Web is changing – and how that is changing the business of Web marketing. Yet, if you take the time to learn the trends, you will be better equipped to maximize the results from your online marketing efforts.  Here are some of the recent trends I'm noticing. […]

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Win an Advance Copy of Delivering Happiness: The Zappos Story

As promised in an earlier post on Delivering Happiness, the new book by Zappos CEO Tony Hsieh, it is time to give away a free copy.  What You Need to Do Just leave a comment and let me know what you enjoy about this blog.  What have you learned that has made a difference for […]

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