Social media success is an extension of business success. This means your business itself is the most crucial ingredient for success with the social media platform. In the early days of modern marketing, it was actually possible to achieve a level of success without having a product or service that delivered on its promises. Those […]
Social Media Assets
While you may not be able to sell your Company Blog or your Facebook Fan page for millions (or billions), they are still assets that have value, and you should care for them as you would any other business asset. When I sold my contracting business a few years ago, the value that my buyers […]
Social Media Seasonality
70% of all Small Businesses are Seasonal. For this reason, your traditional marketing is always impeccably timed to take full advantage of every available opportunity when that season kicks in. If you are operating a green industry business – such as landscaping, irrigation, lawn care, garden center, grower, or a few others – now is […]
An Emerging Social Media Society
Today is my son's 18th Birthday. A New Member of the Community I was washing my car today when Zak came home and mentioned in passing that he bought a lottery ticket but didn't win anything. It struck me as odd that he would waste his money on that, but I was busy working so […]
A Universal Social Media Strategy
The earliest approach that everyone used to accomplish anything on the social networks was a very simple one that we all understood – make friends. Friending came naturally in the early days of this platform because most of us were trying to figure out what social media was all about. So we had to make […]
What Is A Social Media Expert?
What is an expert in any field? Let's start there. Here's one definition from Dictionary.com: "possessing special skill or knowledge; trained by practice; skillful or skilled (often followed by in or at): an expert driver; to be expert at driving a car. That definition works for me, especially when I consider the example of an […]
Social Media Time Management Simplified
Everyone needs a time management system that keeps them focused on getting results. There is no right way. We all have different skills, tendencies, and priorities. However, since several of you have asked, I'm going to share my uncomplicated system that helps me to manage my work – which of course is focused on helping […]
The Voice of Your Blog
Should instantly communicate with your target audience. This voice of your blog is more than the words. It also includes the look and feel of your blog, which means that what you include and what you exclude are equally relevant. And then there is that subtle quality of who you are that keeps readers coming […]
Is Social Media a Left or Right Brain Activity?
You guessed correctly – it's both. Social media networking and marketing requires both creative and analytical skills. And few of us are proficient at both. Left brain thinkers tend to be more linear and analytical. Right brain thinkers tend to rely on more circular methods of organization and creative solutions. A tip to keep the […]
7 Reasons Why Students Should Be Blogging
In a society where communication skills are arguably more important than any other, I'm wondering why there is not more emphasis on encouraging high school and college students to blog. Last year I was a guest speaker to a Marketing and IT class at my alma mater, Miami University. I was surprised that not even […]
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