This is Episode 28 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we welcome bestselling business author and Hall of Fame speaker Joe Calloway to the show to help you improve your business performance. Joe has a knack for getting down to what matters most, and that includes undertanding how to better […]
International Selling: How to Be Ready for The Next Opportunity
January 30, 2015 by Jeff Korhan
This is Episode 27 of This Old New Business business podcast with Jeff Korhan. Martin Limbeck is an international selling expert with extensive experience working with both American and European companies. Regardless of apparent differences such as language and culture, we’re all human beings. This is why Martin likes to say: selling is selling. So, if you […]
Modern Media: How to Build Your Business Reputation
January 19, 2015 by Jeff Korhan
This is Episode 26 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich and I had a great conversation about the evolution of modern media in this episode, from the days when it was predominantly self-serving to where we are today. Being truthful, most of us will admit we’re still getting comfortable with learning […]
Business Communication: How to Build Relationships with Technology
January 13, 2015 by Jeff Korhan
This is Episode 25 of This Old New Business weekly business podcast with Jeff Korhan. You’ll find this episode to be an easy listen because Terry Brock is a natural storyteller. In addition to being a Hall of Fame speaker, Terry is known for discovering useful technologies, but more important, he has a knack for finding creative ways […]
Business Podcasting: How To Start a Podcast
January 3, 2015 by Jeff Korhan
This is Episode 24 of This Old New Business weekly business podcast with Jeff Korhan. This is the 2nd of a two-part series on business podcasting. Last week we discussed How Every Business Can Benefit from Podcasting. In this episode we go into detail on how to get started. Note: There are some affiliate links associated with a […]
Business Podcast: How Every Business Can Benefit from Podcasting
December 27, 2014 by Jeff Korhan
This is Episode 23 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we dive into why every business should be podcasting – and how to get started. My journey with podcasting started long before our launch on July 26th, 2014. Many of my friends said: You have to start podcasting! After 23 […]
Buyers Seek Solutions to Meaningful Problems
December 22, 2014 by Jeff Korhan
If your business is not enjoying the growth it deserves, then your buyers may not fully understand the meaning of the problems for which your products and services are the solution. I know, because my business recently made breakthroughs in this area. Action is the Result of Understanding Relationships between buyers and sellers develop when […]
Content Marketing: How Anyone Can Build an Audience
December 19, 2014 by Jeff Korhan
This is Episode 22 of This Old New Business weekly business podcast with Jeff Korhan. Joe Pulizzi is sometimes referred to as the godfather of Content Marketing, which is a new way of going to market that is revolutionizing the world of marketing. Content marketing is a simple concept that has been around for a long time, but […]
Facebook Marketing: How to Target the Right People Every Time
December 12, 2014 by Jeff Korhan
This is Episode 21 of This Old New Business weekly business podcast with Jeff Korhan. Many of us have experimented with Facebook marketing to extend our reach using basic advertising and boosting posts. However, Jon Loomer says reach is overrated, and that there are smarter ways to use your Facebook marketing dollars. Jon shares a number of Facebook […]
Pinterest Marketing: How to Build Sustainable Website Traffic
December 5, 2014 by Jeff Korhan
This is Episode 20 of This Old New Business weekly business podcast with Jeff Korhan. If you have been ignoring Pinterest for growing your business, you may be surprised to learn that it often drives more traffic than sites such LinkedIn, YouTube, and Reddit … combined! Do I have your attention now? I thought so. Many of us […]
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