On this day I had promised all of you that I would have the first draft of my book completed, all 60,000 words. While I have only 30,000 to my credit, I didn't actually get started writing until after the first week. This became the most important lesson of this little endeavor. It isn't that […]
Every Great Performance Starts Back Stage
Entrepreneurs and small business owners understand that the product, the performance, the end-game – whatever you wish to call it, requires a well planned back-stage effort. This is the one of the greatest challenges with social media marketing. Before the audience or customer can enjoy the performance, which is the delivery of your product or […]
Ten – A Big Day for Writing and Marketing
Over the last several months I have been coaching my son for his college entrance exams, packing up the "family truckster" to visit colleges, and generally learning a lot about the top business schools across the United States. If you have been through this process you can relate to my enthusiasm. Like so many other […]
Writing Project Day 8 – The Trend is Your Friend
When we were younger, many of us wanted to set the trend, now I'm just happy if I can recognize it. I borrowed the expression "The Trend is Your Friend" from James Dines, the publisher of a financial newsletter known as the Dinesletter. It is one of, if not the oldest financial newsletter, dating back […]
Book Project Day 6 – Go With What You Know
This has been an amazing day for me and my first book writing project. For over two years I have been blogging. It started with posts that were nothing more than words that were laid down and most likely never read by anyone other than me. Over time, those posts became more targeted and meaningful, […]
Book Project Day 3 – Goals and Intentions
Since social media is about authenticity, I have to come clean. I've thus far only written the introduction for my book, yet my chapter outline and key points are coming together nicely. The truth is I had a speaking engagement today and the audience (customers) always come first. It was a small gathering of like-minded […]
Book Writing Project Day 2 – How to Be Different
Research is not a part of the writing process that I particularly enjoy, but it is absolutely necessary. You have to do it, do it well, and do most of it before you get started. I'm realizing I may only have done an average effort with it, and as a result, I have lost a […]
My Book Writing Project Launch – Know Your Audience and Yourself
How This All Started My friend and the recognized self-publishing expert Dan Poynter, better known as The Book Guy, is known for saying everyone has a book inside of them. I know I do, and I'm going to prove it over the next couple of weeks. That's right, weeks. While I have yet to put […]
How to Score at Trade Shows and Conferences Using New Media
Trade shows and conferences are time-honored business events that are presently experiencing significant challenges. In this tight economy, attendance at many events is down, and some are questioning whether we should reinvent the format, or even if we should have them at all. The forces of social media are influencing how adults want to […]
What is Social Media? It's Inviting
As I polish a few presentations I will be presenting at a conference later this week (see tomorrow's post for new media rules for trade show and conference) — I once again have to pay respect to that question that will be on the minds of at least 50% of the audience members: What is […]
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