If you are still pounding out electronic newsletters, better known as ezines or enewsletters, then you need to consider that you are violating The Marketing Law of Least Effort. Here's The Law: The Marketing Law of Least Effort: Least effort always leads to the best result. When you send an ezine, it takes some effort […]
Sales and Marketing Leadership: Exploit the Gap
It is human nature to work hard to improve. The challenge may determining where to apply your efforts. If you focus on your most important actions, you will make progress. However, every entrepreneurial marketer knows the juicy opportunities, the ones that nobody is presently serving, lie within the gaps between the worn out ruts of […]
Full Disclosure Blogging Revisited – New FTC Guidelines
On Friday, October 9th I made a post about the practice of disclosing affiliate partnerships and relationships on your blog. That post was the result of some observations of things on blogs and social media sites that have been bothering me, and as it turns out, the FTC – Federal Trade Commission has been studying […]
Trust Your Community – Start in the Middle
Occasionally I see comments on the social media networks that read something like this. "Full disclosure – Bob is not just a good friend, but an investor in my company." What are we supposed to make of that? Affiliations and partnerships are a productive means for maximizing results with social media marketing, and are a […]
Digging Into Customer Behavior to Build Market Relevance
Going back more years than I care to admit to, when I was studying for my MBA, I began a fascination with how and why people buy. In college I learned the foundation of market behavior, but I later learned to always trust my gut, which is backed by invaluable observations and analysis from real, […]
Social Media is a Waste of Time? – Patience My Friends
Do you believe social media is a waste of time for growing your business? I often hear this when speaking to audiences. Today virtually everyone is aware of social media, and they are using it to get results, but only a few can honestly say it is working for them. Why do they feel […]
Remember Full Service? DING, DING!
Last weekend I took a road trip with my son Zak to visit some prospective colleges. Our first stop was The Ohio State University, located in Columbus, Ohio, where I grew up. The rest of the family was puzzled by the the name, which is “THE” Ohio State University, as opposed to just being […]
A Presidential Lesson In Value Marketing
In accepting the apology yesterday of the congressman that called him a liar, President Obama added that most Americans want to see a more civil political discourse. Obama said, “The media can always be helpful by not giving all the attention to the loudest or shrillest voices — and try to stay a little bit […]
WordPress Attack Underway: Users Must Upgrade
This post is in response to an alert first published at Mashable. You can read the original story by clicking on the WordPress logo, or follow me to learn why and how I came to rely on Typepad and their customer service. Typepad recently introduced a blogging widget to make sharing information from the Web […]
Why You Need A Social Media Ritual
Rituals have been used for centuries to for a variety of purposes. They have been used to celebrate new beginnings, such as a marriage, to mark an auspicious occasion and bring good luck, such as a ribbon cutting that commemorates the grand opening of a new business, and also to remember a passing, such as […]
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